Introducing YGYG: A New Yogurt Ice Cream Shop Opening in Shibuya
On February 21, 2026, the vibrant streets of Shibuya will welcome a new culinary gem: YGYG, a specialty shop dedicated entirely to yogurt ice cream. Operated by MS Group, based in Osaka, this unique store aims to spread the fresh and delightful experience of yogurt ice cream not just throughout Japan, but eventually around the world. Located on Dogenzaka Street, YGYG is set to captivate locals and visitors alike, providing a refreshing twist to the beloved dessert.
YGYG specializes in yogurt ice cream derived from a variety of yogurt loved worldwide. The shop prides itself on its commitment to quality, employing carefully selected ingredients and meticulous preparation techniques to create an indulgent yet light treat. Unlike traditional ice creams that can often feel heavy, YGYG’s yogurt ice cream possesses a smooth finish that melts in your mouth, leaving a satisfying yet clear aftertaste. Its delicate sweetness ensures that you can enjoy it daily, making it a must-try dessert for everyone.
Not only does YGYG serve delicious yogurt ice cream, but it also offers a range of 45 different toppings, including fresh fruits and candy, allowing customers to customize their creations. Each yogurt ice cream can become a canvas of personal preference—what's more, the vibrant presentation adds to the enjoyment, as each cup is as eye-catching as it is delicious.
With operating hours from 7:00 AM to 5:00 AM the following day, YGYG provides an opportunity for dessert lovers to satisfy their cravings at almost any hour. Whether it's a morning treat, a late-night snack, or anything in between, YGYG is ready to serve.
To commemorate its opening, YGYG will host a special event from February 21 to February 23, 2026. For these three days, customers can enjoy yogurt ice cream for just ¥1, although each person is limited to one serving. However, availability is capped at 300 servings each day, so early birds are encouraged to arrive promptly, as the offer will end once supplies run out. The event will be held from noon until stock lasts, so don’t miss out on this exclusive grand opening celebration!
YGYG is located at 2-25-12 Dogenzaka, Shibuya, Tokyo, just a six-minute walk from the JR Shibuya Station’s Hachiko exit. As for convenience, the store will remain open daily, ensuring that everyone has access to their favorite sweet treat at any time.
For those eager to try something new, YGYG will also offer specialty items like matcha-flavored yogurt ice cream and cheesecake pairings, giving fans additional reasons to visit.
Don’t forget to follow YGYG’s official Instagram (@ygyg_yogurt) for updates and exclusive content leading up to the grand opening. Experience a new level of refreshing indulgence and customization with YGYG’s unique yogurt ice cream offerings in the heart of Shibuya!
A Unique Yogurt Experience
YGYG specializes in yogurt ice cream derived from a variety of yogurt loved worldwide. The shop prides itself on its commitment to quality, employing carefully selected ingredients and meticulous preparation techniques to create an indulgent yet light treat. Unlike traditional ice creams that can often feel heavy, YGYG’s yogurt ice cream possesses a smooth finish that melts in your mouth, leaving a satisfying yet clear aftertaste. Its delicate sweetness ensures that you can enjoy it daily, making it a must-try dessert for everyone.
Not only does YGYG serve delicious yogurt ice cream, but it also offers a range of 45 different toppings, including fresh fruits and candy, allowing customers to customize their creations. Each yogurt ice cream can become a canvas of personal preference—what's more, the vibrant presentation adds to the enjoyment, as each cup is as eye-catching as it is delicious.
Flexible Hours, Endless Choices
With operating hours from 7:00 AM to 5:00 AM the following day, YGYG provides an opportunity for dessert lovers to satisfy their cravings at almost any hour. Whether it's a morning treat, a late-night snack, or anything in between, YGYG is ready to serve.
Special Grand Opening Event
To commemorate its opening, YGYG will host a special event from February 21 to February 23, 2026. For these three days, customers can enjoy yogurt ice cream for just ¥1, although each person is limited to one serving. However, availability is capped at 300 servings each day, so early birds are encouraged to arrive promptly, as the offer will end once supplies run out. The event will be held from noon until stock lasts, so don’t miss out on this exclusive grand opening celebration!
Location Details
YGYG is located at 2-25-12 Dogenzaka, Shibuya, Tokyo, just a six-minute walk from the JR Shibuya Station’s Hachiko exit. As for convenience, the store will remain open daily, ensuring that everyone has access to their favorite sweet treat at any time.
For those eager to try something new, YGYG will also offer specialty items like matcha-flavored yogurt ice cream and cheesecake pairings, giving fans additional reasons to visit.
Don’t forget to follow YGYG’s official Instagram (@ygyg_yogurt) for updates and exclusive content leading up to the grand opening. Experience a new level of refreshing indulgence and customization with YGYG’s unique yogurt ice cream offerings in the heart of Shibuya!
Topics Consumer Products & Retail）
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