#Japan #Nagano #FamilyMart #JA Zennoh #Shinshu

FamilyMart's Local Initiative in Nagano Prefecture

Starting July 1, 2025, FamilyMart, in a collaboration with JA Zennoh Nagano, will introduce six new products highlighting local Shinshu ingredients. This initiative is part of their commitment to regional revitalization, aiming to bring the flavors of Nagano to over 340 FamilyMart stores in the region, including parts of Yamanashi Prefecture.

Emphasizing Local Ingredients

The newly launched items focus on the fresh taste of Shinshu produce. With a commitment to quality and local sourcing, FamilyMart aims to deliver authentic flavors from the region. The products reflect a deep connection to the culinary heritage of Nagano, featuring vibrant ingredients such as green asparagus, sweet cabbage, crisp highland lettuce, celery, and refreshing Shine Muscat grape juice.

These offerings not only provide delicious options for customers but also support local farmers in maintaining agricultural diversity. The initiative emerges from a partnership sealed in June 2010, which highlights FamilyMart's ongoing efforts to promote local consumption.

Featured Products:

1. Stir-fried Pork Bento (回鍋肉弁当)
- Price: ¥554 (tax included: ¥598)
- Launch Date: July 1, 2025
- Region: Nagano & Yamanashi (some areas excluded)
- Details: Made with Shinshu cabbage, this plate focuses on texture and flavor, incorporating sweet bean sauce and a hint of chili.

2. Delicious Salted Celery and Salted Kombu Cabbage (うま塩セロリと塩昆布キャベツ)
- Price: ¥276 (tax included: ¥298)
- Launch Date: July 1, 2025
- Region: Nagano & Yamanashi (some areas excluded)
- Details: Salted kombu and sesame oil coat the cabbage, while the celery is seasoned with a garlic-infused salt sauce for a crunchy delight.

3. Milk Bread (牛乳パン)
- Price: ¥147 (tax included: ¥158)
- Launch Date: July 1, 2025 (some areas excluded)
- Region: Various prefectures, including higher demands in Nagano and Yamanashi
- Details: This sweet treat includes whip cream flavored with the juice of Shine Muscat grapes for a refreshing taste experience.

4. Lettuce Mix using Nagano Highlands Lettuce (長野県産高原レタスを使ったレタスミックス)
- Price: ¥156 (tax included: ¥168)
- Launch Date: July 1, 2025
- Region: A wide array of prefectures including Aomori to Fukuoka
- Details: This crispy salad is made from three types of lettuce, showcasing the unique sweetness from the region’s climate conditions.

5. Asparagus Pilaf Rice Ball (アスパラピラフおむすび)
- Price: ¥185 (tax included: ¥199)
- Launch Date: July 8, 2025
- Region: Nagano & Yamanashi (some areas excluded)
- Details: Topped with sliced asparagus and nestled in light-flavored pilaf, this is a must-try!

6. Japanese Style Aglio Olio (和風ペペロンチーノ)
- Price: ¥499 (tax included: ¥538)
- Launch Date: July 8, 2025
- Region: Nagano & Yamanashi (some areas excluded)
- Details: This dish celebrates a fusion of Japanese flavors, accentuating the crunch of asparagus in a delicately flavored pasta.

Promoting Shinshu through Packaging

To enhance the appeal and recognition of Shinshu's brand power, these products will feature the