#Japan #Tokyo #Omotesando #G/FORE #KOLON FnC

G/FORE's New Direct Store in Omotesando Hills

Luxury golf brand G/FORE, operated by KOLON FnC JAPAN INC, made a significant addition to its presence in Japan by opening its fourth direct store in Omotesando Hills on March 11, 2026. This new store represents a key expansion for the brand within the competitive golf apparel market. Located in the fashion floor of the main building, the store embodies G/FORE's concept of "Disruptive Luxury," distinguished by an atmosphere reminiscent of the sky and sea, inspired by the Palm Beach store design.

The store primarily features the brand's iconic golf shoes along with a comprehensive range of apparel and accessories, allowing customers to fully immerse themselves in G/FORE’s unique style. The opening also introduces an exclusive tote bag designed for the Omotesando Hills store. This limited-edition accessory showcases the brand's logo charm and is available in two eye-catching colors, silver and light blue. Priced at 66,000 yen (tax included), the tote measures W26×H21×D12 cm and is a must-have item for fashion-conscious golf enthusiasts.

With the opening of this new location, G/FORE aims to enhance brand recognition and connect with a wider audience in Japan’s bustling fashion district. The new store serves as a strategic point in Tokyo, complementing existing locations such as the GINZA SIX store.

G/FORE, which was founded in Los Angeles in 2011 by designer Mossimo Giannulli, has rapidly evolved into a globally recognized brand. The company maintains a focus on respecting golf traditions while aiming to disrupt them with innovative luxury products. By marrying youthful sensibility with modern design principles, G/FORE has positioned itself as a premium brand tailored to the contemporary golfer.

KOLON FnC INC, G/FORE’s parent company, has been a key player in the Korean fashion industry since its inception in 1973, starting with outdoor brand "KOLON Sports". With over 30 brands under its belt, including its well-known golf lines such as G/FORE and WAAC, KOLON continues to push the boundaries of the market. The company recently secured a master license agreement in November 2024 with G/FORE's American headquarters, marking a significant step for further brand expansion in Asia, particularly in Japan and China.

As the golfing season approaches, G/FORE is not only enhancing its footprint in Japan with unique offerings but also solidifying its identity as a trendsetter in the luxury sportswear segment. Golf enthusiasts and fashion aficionados alike can explore this new destination for quality golf apparel and accessories, ensuring they remain stylish on and off the course.

Store Details

• - Store Name: G/FORE Omotesando Hills
• - Address: 4-12-10 Jingumae, Shibuya, Tokyo, 2nd Floor, Main Building, Omotesando Hills
• - Opening Date: March 11, 2026
• - Business Hours: 11:00 AM – 8:00 PM (in accordance with facility hours)

About G/FORE

G/FORE is a premium golf apparel brand that combines modern design and youthful energy with a dedication to traditional golf elements. For more information, visit G/FORE's official website or follow them on Instagram.