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Overview of the Smartphone Market Analysis by SVP Japan

SVP Japan, a leading market research service provider based in Tokyo, has recently released its latest report titled "Smartphones - Current Status and Future Prospects of the Global Market" for its member companies. This detailed analysis sheds light on the evolving landscape of the smartphone market, highlighting key trends and growth opportunities.

Current Market Status

Smartphones have become indispensable tools in our daily lives, facilitating various activities such as social networking, cashless transactions, and video streaming. The global smartphone market faced a decline since its peak in 2017; however, projections indicate a rebound in 2024, anticipating approximately 1.2 billion units sold, generating sales of around $440 billion (¥66.7 trillion). This anticipated growth is driven by the increasing adoption of AI-equipped models and rising demand in emerging markets.

The Asian region is a crucial player, accounting for nearly half of the global market. A positive trend is also observable in Japan, where the shift towards AI-enabled devices is driving replacement purchases. The transition to AI smartphones and 5G-enabled devices is expected to contribute to steady market expansion until 2026-27. Government subsidy policies in various countries and the introduction of innovative products, such as foldable models, further support market growth. Manufacturers are intensifying their focus on high-end models, as differentiation through AI capabilities emerges as a pivotal competitive factor. The advancements in AI technology are poised to drive the growth of the smartphone market in the future.

Market Overview

In terms of market share, Apple and Samsung Electronics continue to dominate, each holding nearly 20% share based on shipment volumes. In the high-end market segment, these two corporations command a significant portion of the market, with Apple showing a particularly strong presence. Meanwhile, Chinese manufacturers like Xiaomi and OPPO are gaining ground by enhancing their price competitiveness and expanding their reach in emerging markets.

Apple has introduced the iPhone 16 series, equipped with generative AI known as "Apple Intelligence," promoting a high-value strategy centered on AI. Samsung Electronics has responded by launching the Galaxy S24 series featuring "Galaxy AI," reinforcing its comprehensive product strategy with foldable models as a highlight. As a result, the market structure is characterized by Apple, Samsung’s Android devices, and other Chinese manufacturers capturing a substantial share of the global market.

Structure of the Report

The report is structured to provide comprehensive insights, including:
1. Definition of the Market
2. Market Trends
3. Market Size and Forecast
4. Market Share
5. Trends Among Participating Companies
6. Industry Structure

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About SVP Japan

Founded in 1974 with the mission of bringing business knowledge closer to success, SVP Japan is a membership-based business information service provider. The organization offers quick research based on publicly available business information and custom-made project research to its member companies. The company operates a global network spanning 40 countries, supporting decision-making for large enterprises through its rich informational resources. In 2021, SVP Japan underwent a significant restructuring to enhance governance and expand its information services, marking a new phase of development.

Company Profile

• - Name: SVP Japan Co., Ltd.
• - CEO: Masashi Hashimoto
• - Location: Miyamae Building 2F, 1-38-9 Kakigaracho, Nihonbashi, Chuo-ku, Tokyo
• - Founded: July 1, 1974
• - Services Offered: Membership-based business information services
• - Website: SVP Japan

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