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PepsiCo Expands into Refrigerated Foods with Alvalle Gazpacho Launch

PepsiCo has officially introduced Alvalle gazpacho to the U.S. market, marking a strategic expansion into the refrigerated food sector. This ready-to-eat soup, crafted from sun-ripened tomatoes, cucumbers, and peppers, is blended together with high-quality extra-virgin olive oil to create a flavorful chilled option for consumers.

As the demand for fresh and convenient meal solutions continues to rise across the United States, PepsiCo is keen to meet this need with its new product offering. Alvalle gazpacho is designed for modern lifestyles, where busy schedules often leave little time for meal preparation. The product is ideal for those looking to enjoy something healthy and tasty, whether as a quick lunch, a light snack, or as a complement to a meal.

Pol Codina, Senior Vice President and General Manager of Food Ventures at PepsiCo, states, "Alvalle meets a very real consumer need—people want food made from recognizable ingredients that fits into their everyday lives." This encapsulates the essence of the company's strategy as they diversify their portfolio into meal-adjacent offerings that prioritize ingredient quality.

What is Alvalle Gazpacho?

Alvalle stands out as a Mediterranean-style chilled soup, inspired by the traditional Spanish gazpacho. The use of sun-ripened and fresh vegetables represents a commitment to maintaining the authentic culinary heritage, while the ready-to-eat format enhances convenience. Understanding the busy rhythms of modern living, PepsiCo has created a product that allows consumers to enjoy a taste of Mediterranean culture quickly. The gazpacho's rich flavor profile is not only appealing but healthy, giving it a prominent place in today's health-conscious market.

Trends in Refrigerated Foods

This launch is indicative of larger trends in consumer preferences, showing a growing appetite for refrigerated meal solutions that are both convenient and ingredient-focused. PepsiCo's introduction of Alvalle addresses this shift, embracing the idea that consumers increasingly prioritize high-quality ingredients over less nutritious options. As supermarkets look to enhance their chilled food offerings, PepsiCo anticipates that Alvalle gazpacho will meet the needs of shoppers seeking simple, delicious, and quick meal solutions.

Marisa Perez, Senior Vice President and General Manager of Fresh Experiences at PepsiCo Foods U.S., adds that "the way people eat continues to evolve. Consumers are looking for simple, delicious options that fit seamlessly into their everyday lives." Alvalle gazpacho, thus, serves as an example of how traditional culinary practices can transition into convenient modern formats.

Where to Find Alvalle Gazpacho

Alvalle gazpacho is now available at select Whole Foods Market locations across the United States. Whole Foods is known for its commitment to high ingredient quality and offering sustainable food products, making it the perfect partner for this introduction. Shoppers can explore Alvalle as they engage with a shopping environment full of natural options, ensuring that the gazpacho finds its audience among health-minded consumers.

About the Brands

Alvalle is synonymous with exceptional gazpacho, rooted in Mediterranean culinary traditions, offering a contemporary format that aligns with the demands of modern life. Meanwhile, PepsiCo continues to be a leading global food and beverage company, generating nearly $94 billion in revenue in 2025. With an extensive portfolio that includes beloved brands like Lay's, Doritos, and Mountain Dew, PepsiCo aims to cement its position by embracing the evolving preferences of consumers worldwide. By intertwining sustainability into its business model through its pep+ initiative, PepsiCo is not just meeting current demands, but preparing for the future of food.

This innovative approach marks a significant movement within the food industry as brands like PepsiCo seek to adapt to and anticipate the tastes and preferences of a new generation of consumers. It’s an exciting time for the refrigerated food market, and Alvalle gazpacho is positioned perfectly at the intersection of tradition and convenience.