#Japan #Tokyo #Hello Kitty #CB Check #Eiku Shiono

A Star-Studded 10th Anniversary Celebration for CB Check Market

On November 12, 2025, a glamorous event took place at the flagship store of BLUE LABEL and BLACK LABEL CRESTBRIDGE in Harajuku to commemorate the 10th anniversary of these iconic brands. The event, titled CB CHECK MARKET, was marked by the appearance of actor Eiku Shiono alongside the beloved Sanrio character Hello Kitty. Together, they dazzled the audience, showcasing a special matching outfit adorned with the brand's signature CB CHECK pattern.

The event is part of a limited-time exhibit known as CB CHECK MARKET, which will run from November 13 through December 25, 2025. During this period, the Harajuku flagship store will transform, featuring an eye-catching exterior themed around the CB CHECK. Inside, guests will find a special installation and a workshop offering the chance to customize notebooks with unique designs inspired by the CB CHECK pattern.

In a charming display of camaraderie, Eiku Shiono escorted Hello Kitty to the stage, making a memorable entrance in a long coat showcasing the CB CHECK design. The pair shared the spotlight, their outfits blissfully coordinated. Eiku praised Hello Kitty, exclaiming, “The ribbon scarf around her neck is so adorable!” This collaboration captivated fans and elevated the atmosphere of the celebration.

Eiku was in high spirits, expressing excitement for the upcoming winter season and sharing his thoughts on romantic gestures. “I’d feel a spark if my partner wrapped a scarf around my neck,” he remarked, creating a whimsical winter scenario where he and Hello Kitty enacted the moment for the audience. Eiku joked about being possibly the first Japanese person to be pampered in such a way by a character as famous as Hello Kitty, delighting the crowd with his charm.

During a lively talk session, Eiku was asked about his ideal Christmas date, revealing his desire to enjoy a cup of coffee at a café with a terrace. “Whenever I think of checks, I picture us going to a café,” he quipped. Hello Kitty chimed in, expressing her wish to see beautiful illumination displays together, inspiring Eiku to suggest a visit to Omotesando to enjoy the festive lights.

As the event neared its conclusion, a heartwarming surprise unfolded. Hello Kitty presented Eiku with a stylish duffle coat, a touching gesture that highlighted their special bond. In return, Eiku joyfully gifted Hello Kitty a handbag adorned with the CB CHECK design. The delightful exchanges between the two stars only added to the celebratory feel of the evening.

Special Event Highlights

The CB CHECK MARKET is not just a retail celebration; it encapsulates the essence of both brands, bringing together fans of fashion and Sanrio. The event will feature special workshops, allowing visitors who spend over ¥22,000 to customize their own CB CHECK notebooks with stickers, creating a one-of-a-kind memento.

The CB CHECK pattern, a hallmark of the brand's identity, draws inspiration from traditional British tartan check patterns. It showcases a sophisticated marriage of classic elements with modern flair—featuring vibrant tones of London Red interwoven with black, white, and beige in a refined, graphical design.

As the holiday season approaches, this event stands as a highlight in the fashion calendar, blending celebrity charm with relatable festive warmth, inviting fans to celebrate in style. Don’t miss this unique opportunity to immerse yourself in the world of CB CHECK and enjoy exclusive collaborations, including the much-anticipated items with the Maison MIHARA YASUHIRO collection.

Conclusion

This merger of pop culture and fashion not only celebrates a decade of success for BLUE LABEL and BLACK LABEL CRESTBRIDGE but also fosters a connection between fans and beloved characters like Hello Kitty, making it an unforgettable occasion. With laughter, fashion, and heartfelt moments, the CB CHECK MARKET is sure to leave a lasting impression for brands, guests, and Hello Kitty fans alike.