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Tabekko-Doubutsu Series Honored at Food Hit Awards 2023

Ginbis, based in Chuo-ku, Tokyo, has proudly announced that its beloved "Tabekko-Doubutsu" series has received the esteemed "Excellence Award" in the confectionery and bread category during the 2023 Food Hit Awards, organized by the Japan Food Newspaper Company.

What are the Food Hit Awards?

Established in 1982 to commemorate the 40th anniversary of the Japan Food Newspaper, the Food Hit Awards are held annually to recognize the most successful food products of the year. The selection process involves recommendations from 87 monitor companies, culminating in awards for the best products, including the Grand Prize, Excellence Award, and Long Seller Award.

The Success of Tabekko-Doubutsu

Though already a long-standing favorite, the Tabekko-Doubutsu series has seen a surge in popularity, especially with the upcoming release of "Tabekko-Doubutsu THE MOVIE" in May 2025. This film is expected to further elevate the brand’s appeal, especially among younger audiences. The series includes a diverse lineup of products, such as candies and gummies, and has successfully garnered support from a broad age range through character merchandise and collaborations. This effective brand strategy has been key in expanding its fan base.

Overview of the Tabekko-Doubutsu Series

Launched in 1978, Tabekko-Doubutsu is a classic product emphasizing “parent-child communication biscuits.” Designed to be enjoyable and educational, the series not only provides delicious snacks but also fosters learning through fun. The butter-flavored biscuits come in 46 different animal shapes, with each piece printed with the English name of the respective animal. The packaging is enriched with various entertainment and educational contents, including a bilingual breakdown of the animal names on the back. This makes snack time a learning experience, allowing children to both see and taste.

Presently, the Tabekko-Doubutsu brand thrives not just through snacks but through a variety of character merchandise, limited-time events, and pop-up shops, appealing to a wide demographic.

For additional details, check out the official brand site: Ginbis Tabekko-Doubutsu

About the Food Hit Awards 2023

• - Organizer: Japan Food Newspaper Company
• - Announced: December 22, 2025
• - Official Website: Food Hit Awards

Company Information

Company: Ginbis

• - CEO: Shuji Miyamoto
• - Founded: May 5, 1930
• - Business: Manufacturing and selling biscuits, cookies, crackers, chocolates, and snacks, along with international business development and licensing.
• - Website: Ginbis Official Site
• - Motto: “Dreams in Sweets!” – A commitment to create beloved products for consumers worldwide.

Ginbis has remained dedicated to its craft of baked goods since its inception. They employ traditional artisanal techniques, refined over decades, to create high-quality biscuits and non-fried snacks. With a focus on exceptional baking skills, the company aims to make delectable treats that are visually appealing. Products like Asparagus Cookie, Tabekko-Doubutsu, and Shimi Choco Corn demonstrate their commitment to crafting snacks with unique shapes that are easy for customers to enjoy and appreciate visually.