Exciting Collaboration Between LAWSON and petit main Featuring Shina Pusyu Launches This June

LAWSON and petit main Join Forces for Shina Pusyu

In a delightful collaboration,

LAWSON, the popular convenience store chain, has teamed up with the beloved children's fashion brand, petit main, and the hit toddler show Shina Pusyu. Starting June 17, 2026, exclusive items will be available at selected LAWSON locations across Japan.

About the Brands

petit main is known for its trendy clothing that beautifully combines style and childhood innocence for both girls and boys. Owned by Narumiya International Co., Ltd., this brand is designed for children aged 0 to 12 years, making it a favorite among parents who seek quality and fashionable options for their kids.

Shina Pusyu, a popular kids' show aired on TV Tokyo every weekday at 7:30 AM, showcases a friendly and colorful world that immerses toddlers in engaging and educational content. The show has quickly gained a loyal following, boasting over 860,000 subscribers on its official YouTube channel as of May 2026.

A Special Collection

The LAWSON × petit main × Shina Pusyu collection features four adorable items:

- T-shirt
- Leggings
- Bib (stylish collar)
- Handkerchief

Each item showcases the fun and playful essence of Shina Pusyu while adopting petit main's signature natural color palette. Parents will be delighted to dress their children in these pieces that effortlessly blend style, comfort, and charm.

Product Details:

- Shina Pusyu T-shirt:

- Price: ¥2,090 (tax included)
- Available Sizes: 80cm, 90cm
- Colors: Pink, Blue

- Shina Pusyu Leggings:

- Price: ¥2,090 (tax included)
- Available Sizes: 80cm, 90cm
- Colors: Off White, Blue

- Shina Pusyu Bib:

- Price: ¥1,650 (tax included)
- Available Size: Free
- Colors: Gray, Off White

- Shina Pusyu Handkerchief:

- Price: ¥990 (tax included)
- Available Size: Free
- Colors: Blue, Pink

This unique collection is designed for everyday occasions, ensuring that even the most mundane days can feel special with a bit of Shina Pusyu flair.

Availability

The items will be available starting June 17, 2026, across various LAWSON stores (availability may vary by location). Given the limited stock, it's advisable for parents and fans to check their nearest LAWSON to secure these delightful items for their little ones before they run out.

For more details and the latest updates regarding the collection, don't forget to visit the official LAWSON LAB page for the LAWSON × petit main × Shina Pusyu collaboration.

Stay Connected

To keep up-to-date with what’s happening, follow the official social media pages of both petit main and Shina Pusyu:

In conclusion, the collaboration between LAWSON, petit main, and Shina Pusyu promises to add a delightful touch to children’s fashion this summer. Don’t miss this opportunity to grab these limited-edition items that bring together fun, quality, and childhood memories!