#Japan #Tokyo #Social Media #Tete Marche #Follower Analysis

Tete Marche's Innovative Follower Analysis

Tete Marche, a Tokyo-based company specializing in social media marketing support, has recently unveiled its follower analysis tool which effectively visualizes the connection between brands and their social media followers. This initiative aims to address a growing concern among businesses—how to grasp brand value and the relationship with consumers beyond mere follower counts and engagement statistics.

Understanding the Challenge

In today’s dynamic social media landscape, understanding the depth of engagement is crucial. Many companies often rely solely on metrics like follower numbers, impressions, and engagements to gauge their success. However, they failed to comprehend the underlying reasons behind these figures:

• - Why do certain reactions occur?
• - How are these reactions perceived in terms of value?
• - What kinds of relationships are being nurtured?

Unfortunately, without visualizing these connections, many companies find themselves in a quagmire, operating social media accounts that lack defined value and purpose. This is where Tete Marche's follower analysis comes into play.

What is the Follower Analysis?

The follower analysis developed by Tete Marche is designed to understand the structure of relationships between social media accounts and consumers. By combining quantitative surveys conducted with followers and a proprietary database comprised of data from approximately 400 accounts and around 2,000 individuals, Tete Marche can reveal critical insights:

• - The specific subjects receiving support
• - The values associated with that support
• - The dynamics of information dissemination (whether it is PGC - professionally generated content, or UGC - user-generated content)

These insights allow brands to contextualize their value and positioning within their industry.

The Three Key Structures of Analysis

The follower analysis visualizes three main structures:

1. Account Diagnosis: Assessing the relationship between the brand account and its followers, providing a clear picture of the current standing.
2. Information Transmission Map: A visual depiction showing whether information spreads from official sources (PGC) or user-generated sources (UGC).
3. Follower Value Map: Organizing and clarifying the values associated with the brand that garner support, elucidating its market position.

This multilayered understanding transcends simple numeric data, allowing brands to recognize how they are perceived by their audience.

Service Overview

Pricing

• - Initial Consultation: ¥500,000 per session
• - Subsequent Sessions: ¥400,000 per session

Research Duration

• - Approximately 1 to 2 months (from design to report delivery). Top-line reports can be shared about a week after the completion of the fieldwork.

Research Methods

• - Online survey through social media platforms such as Instagram, X (formerly Twitter), and YouTube, as well as membership organizations.

Note: Incentives for respondents and promotional costs are additional.

Related Seminar Announcement

For insights into the development background and practical examples of the follower analysis, Tete Marche is holding an offline seminar titled, "Brand Value: Differentiation or Relationship?" This event aims to explore the 'Resonance Cycle' derived from high-engagement follower evaluations.

• - Date: April 22, 2026
• - Time: 11:00 AM - 2:30 PM
• - Location: Tokyo Culture Culture, Shibuya
• - Participation Fee: Free (prior registration required)
• - For more details and registration

Future Outlook

Tete Marche envisions social media not merely as a platform for information dissemination but as a structured foundation for cultivating relationships with consumers. By leveraging the insights gained from the follower analysis tool and other data-driven approaches, Tete Marche will continue to enhance brand-consumer relationships and elevate marketing strategies.

Contact Information

For inquiries regarding the event or media coverage, please reach out to:

• - Email: [email protected]

About Tete Marche

Founded in June 2015, Tete Marche has dedicated its efforts to providing social media marketing support to over 700 companies. With a motto of "Sakidachi, Yakudatsu," the company strives to acquire and disseminate knowledge that benefits society. Tete Marche is committed to the continuous development of products and services aimed at comprehensively supporting corporate marketing activities.

• - Location: 1-24-12 Meguro, Meguro-ku, Tokyo
• - Director: Daisuke Ueda
• - Employees: 88 (including part-time and temporary staff, as of April 2025)
• - URL: Tete Marche Official Website