#Abu Dhabi #United Arab Emirates #energy drink #Fuell #Agthia

Agthia Introduces Fuell: A Groundbreaking Energy Drink

In an exciting development for the beverage industry, Agthia Group PJSC has unveiled Fuell, the world’s first energy drink sweetened with dates. This innovative product not only marks a significant advancement in energy solutions but also brings a unique Middle Eastern touch to the global drink market.

The Essence of Fuell

Fuell uniquely combines the natural sweetness of dates with functional ingredients such as guarana and Korean red ginseng. This concoction is designed to meet the growing demand for healthier energy alternatives while staying true to Agthia's commitment to using natural ingredients. Salmeen Alameri, the Managing Director and CEO of Agthia Group, emphasized that the drink stands as a testament to the company’s dedication to innovation and local heritage. “Fuell embodies innovation and is proudly rooted in the region,” stated Alameri.

Cultural Heritage Meets Modern Needs

Dates occupy a special place in the history and culture of the United Arab Emirates, and with Fuell, Agthia aims to bring this rich legacy into contemporary lifestyle products. The launch is not only a nod to tradition but also aligns with modern consumer preferences. Alameri added, “With Fuell, we are living that heritage through a modern product that resonates with today’s lifestyles and expectations.”

The brand Fuell reflects Agthia’s rigorous approach to innovation, ensuring that products are tailored to the evolving tastes and needs of consumers. Every aspect, from formulation expertise to market responsiveness, has been carefully considered to create a drink that is both distinctive and scalable, in tune with emerging consumption trends.

Availability and Future Plans

Initially, Fuell will be available through select distribution channels in the UAE, with plans to expand its reach across different markets in the future. This strategic rollout is aimed at establishing Fuell as a staple in the energy drink sector.

About Agthia Group

Agthia Group PJSC is a leading food and beverage company based in Abu Dhabi, and it is part of ADQ. With a diverse portfolio that includes over 20 trusted brands in water and food products, snacks, protein items, and frozen goods, Agthia operates in seven countries and serves consumers in over 60 markets worldwide. Boasting a workforce of over 12,000, Agthia merges scale, operational efficiency, innovation, and sustainability to generate long-term value throughout the food and beverage supply chain.

For updates about their products and initiatives, follow Agthia on LinkedIn or Instagram.