MARK & LONA × ASICS: The New Era of Golf Shoes
The renowned golf apparel brand
MARK & LONA, under
Cube Co., Ltd., is set to introduce a special release that golf enthusiasts will not want to miss, the
'Tassel Striders' in collaboration with sports giant
ASICS. Scheduled for a pre-launch at
11:00 AM on September 5, 2025, these golf shoes will be available in select stores including the MARK & LONA Aoyama store, Omotesando Hills store, and the Yokohama Takashimaya pop-up store, followed by a nationwide release on September 10, 2025.
Heritage Meets Modern Design
Tassel Striders is not just another golf shoe; it pays homage to ASICS' long-standing legacy with its roots embedded in the classic
FABRE JAPAN S, a beloved basketball shoe introduced in 1981. This shoe has been evolved into a golf-centric version, marrying ASICS' extensive expertise in sports with MARK & LONA's unique design ethos to create a standout piece in any golfer’s kit.
The shoe's upper prominently displays the
BLOCK logo embossed across, while each shoe features subtle motifs: a
clover on one side (representing MARK) and a
rose on the other (representing LONA). This nuanced design enhances the aesthetic without overwhelming the fundamental golfing functionality. Also featured is a detachable shoelace cover, which can protect against sand while adding a touch of flair with contrast green laces as an additional styling option.
Functional Excellence
Functionality is paramount in the design of
Tassel Striders. It utilizes water-repellent artificial leather and is crafted specifically with golfers in mind. The shoe is designed to ensure excellent grip and stability on the course, featuring a specialized sole for optimum performance on grass. Moreover, cushioning throughout caters to long hours of play, although it should be noted that the entire design is not completely waterproof.
Tassel Striders not only prioritize comfort and performance but also exude an elegant style that is suitable for all genders. This unisex feature allows for versatility across varying personal styles and preferences, making it a go-to option regardless of gender distinctions in golf fashion.
Where to Purchase
Pricing for the
Tassel Striders is set at
47,300¥ (tax included). Sizing options range from
23cm to 29.5cm, ensuring a fit for various foot shapes. In addition, the complete lineup for both men and women includes:
- - Women’s Outer: ¥86,900
- - Inner: ¥27,500
- - Skirt: ¥55,000
- - Cap: ¥20,900
- - Bag: ¥40,700
- - Socks: ¥3,850
- - Men’s Outer: ¥132,000
- - Knit: ¥73,700
- - Inner: ¥71,500
- - Pants: ¥58,300
- - Cap: ¥20,900
- - Bag: ¥49,500
Available at various locations across Japan, including MARK & LONA stores in Ginza, Nagoya, Osaka, and Fukuoka, as well as an official online store for wider accessibility. The location details and contact information are readily available on their website.
About MARK & LONA
Since its inception in 2006,
MARK & LONA has been redefining the golfing apparel market. By introducing luxury elements into golf fashion, they have established the unique idea of
'Luxury Golf'. The brand is known for its innovative collections and collaborations with globally recognized characters, ensuring there is always something fresh and exciting for every golf season.
About ASICS
Founded in 1949,
ASICS is committed to contributing to society through sports and promoting the health of individuals by enhancing their physical and mental well-being. Their innovative approach in developing sport-specific technology continues to empower athletes and enthusiasts alike.
For more details on the
Tassel Striders, please visit the special promotional webpage linked in the product release announcements.