Exciting Launch of New Feliamo Contact Lens Colors
PIA Corporation, based in Shinagawa, Tokyo, is set to introduce two new shades of its popular Feliamo color contact lenses. Starting November 21, 2025, these new additions will be available for early purchase during the Qoo10 Mega Sale. The two colors, "Sugar Pearl" and "Melty Butter", promise to enchant users with their unique, eye-catching features.
Creative Concept Behind the New Lines
The newly launched colors are designed under the enticing theme of “More Findable ♡ Destiny Lenses.”
Sugar Pearl: Elegant Gray
Sugar Pearl offers a beautiful, subdued gray tone that enhances any eye color—whether dark or light—and provides a gorgeous depth to the gaze. This option is perfect for users looking to switch things up with its elegant and understated beauty.
- - Diameter: 14.2mm
- - Visible Diameter: 13.5mm
- - Available in: 1DAY (10 lenses) and 1MONTH (2 lenses)
- - Water Content: 55%
Melty Butter: Delightful Brown
On the other hand,
Melty Butter presents a warm, cheerful brown that is designed for daily wear. It features an effortless gradation which means it looks effortlessly beautiful while maintaining a natural appearance, compatible with any makeup look.
- - Diameter: 14.5mm
- - Visible Diameter: 13.8mm
- - Available in: 1DAY (10 lenses) and 1MONTH (2 lenses)
- - Water Content: 55%
Both of these new arrivals are not just color eye enhancers but also cater to different user styles and needs. Customers will fall in love with how these lenses amplify their natural charm without appearing overly dramatic.
Purchase Information
The early release will commence at 11 AM JST on November 21, 2025. Interested customers can purchase the new lenses through various Qoo10 shops, including:
Additionally, the new colors will be available at other online retailers, such as:
Monitoring Campaign to Celebrate the Launch
In celebration of this release, the official Feliamo Instagram and X (formerly Twitter) accounts are running a monitoring campaign from November 18 until November 24, 2025. This offers 50 lucky participants the chance to try out the new lenses before anyone else!
How to Enter
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Winners will be notified via the supply of the products, expected to start shipping by mid-December 2025. Only participants from within Japan are eligible.
Conclusion
The new Feliamo colors—Sugar Pearl and Melty Butter—are customized to make every user's eye experience delightful while shopping on November 21, 2025, during Qoo10's Mega Sale. Whether it’s the sleek elegance of grays or the soft warmth of browns, the Feliamo line continues to lead in providing stylish contact lenses for every look.
For more detailed information about Feliamo and its product range, visit their official website
here.