#Japan #Mercure Hotel #Matsushiro Marche #Six Monkey #Matsushiro

Experience the Sunrise Marche in Matsushiro

The charming town of Matsushiro in Nagano Prefecture is set to energize locals and visitors alike with its Sunrise Marche, starting August 23, 2026. Held at the Mercure Nagano Matsushiro Resort & Spa, this monthly event will bring together local producers to offer fresh seasonal vegetables, regional sweets, and much more, creating a vibrant atmosphere of community and culture.

Event Highlights

The Sunrise Marche will take place on the 23rd of August, from 7 AM to 11 AM in the lobby of the hotel, featuring:

• - Seasonal vegetables (fresh and flavorful)
• - Specialty products from the area
• - Delicious fruit jellies, expertly crafted to highlight the natural sweetness of fruits
• - Unique merchandise from Matsushiro's local character, Roku Monkey, inspired by local legends

This event not only allows guests to connect with local farmers and businesses but also serves as a delightful opportunity to experience Matsushiro's charm firsthand. Additionally, the hotel invites families to enjoy the newly opened Warauji Family Lounge, with an array of outdoor activities that promise memorable summer experiences.

Summer Activities for Families

To enhance the summer vacation experience, the Mercure Hotel will host engaging events for children and families, including:

Candy Grab with Toy Excavators

From August 7 to August 16, 2026, children aged 5-10 can enjoy a candy-grabbing game using toy excavators. This hands-on activity is thrilling and rewarding, as kids get to create their personalized badges to take home as souvenirs.

Ninja Training Experience Tour

On August 7 and 8, kids can immerse themselves in ninja training, complete with bouldering and balance board challenges. Successful trainees will earn a certificate of achievement, a keepsake to remember their adventurous time at the hotel.

Exciting Traditional Fair

Families can make memories at the Waku Waku Enkai from August 17 to August 23, featuring super ball scooping, tin can throwing games, water gun battles, soap bubbles, and more traditional fun. It’s designed to cater to children’s excitement and curiosity.

A Culinary Treat with Watermelon Sweets Fair

The fun doesn't end there! The Mercure Hotel will also be hosting the Watermelon Sweets Fair from July 1 to August 31, 2026, offering hotel guests a taste of high-quality, locally sourced watermelon desserts. Dining here is part of their all-inclusive stay, ensuring guests can relish local flavors without any added costs.

A Gateway to Local Attractions

Located conveniently, with free shuttle services, the Mercure is an ideal base for exploring nearby attractions like Matsushiro Castle Ruins and the Sanada Residence. Guests can soak in the local beauty from their rooms overlooking the Northern Alps while indulging in a rich variety of local and international cuisines at the hotel’s buffet.

Conclusion

Join us at the Sunrise Marche for a memorable blend of taste, culture, and family fun this August in Matsushiro. The Mercure Nagano Matsushiro Resort & Spa invites everyone to explore the bountiful offerings of the region while building sweet memories with family and friends. Stay, play, and immerse yourself in the heart of Nagano’s hospitality and local charm!

For more details about the Sunrise Marche, visit Mercure Nagano Matsushiro.