#Japan #Tokyo #Sui #Suntory #Gin Soda

Suntory's New Gin Soda Cans: A Perfect Match for Dinner

Suntory is set to launch its new SUI Gin Soda Cans on March 31, featuring two refreshing variants: the
c, known for its light crisp taste, and the
c, offering a richer flavor. The promotion of these products will coincide with the release of a new TV commercial campaign that begins airing on March 26. This campaign stars beloved actors Sugisaki Hana and Nishijima Hidetoshi, who showcase how these trendy beverages elevate everyday meals.

In the commercial, Sugisaki and Nishijima indulge in delicious dinners, enjoying both the food and the refreshing taste of SUI Gin Soda. The key phrase of the campaign—"People are born to enjoy great meals. SUI Gin Soda for dinner"—perfectly captures the essence of mealtime joy. With its unique flavor profile, SUI Gin Soda is designed to complement all types of Japanese cuisine, from traditional dishes to modern favorites.

The new TV spots feature various mealtime moments, such as Nishijima savoring a spicy mapo tofu set at a Chinese restaurant and Sugisaki relishing ginger pork at home. These portrayals not only highlight the versatility of SUI Gin Soda but also strongly emphasize its role as an accompaniment to delicious dinners, making it an ideal choice for relaxation at home or gatherings at izakayas.

As part of its marketing strategy, Suntory aims to develop SUI Gin Soda as a distinct culinary drink. By incorporating familiar Japanese ingredients like yuzu, green tea, and ginger, the brand hopes to resonate with a wider demographic, celebrating the varied flavors of Japanese cuisine. The approachable taste of SUI Gin Soda is designed to enhance the flavors of any meal, thus promoting itself as a "best partner" for dinners across generations.

In a recent interview, Sugisaki expressed her excitement for the upcoming campaign, emphasizing the joy of creating great mealtime experiences in collaboration with the production team. She remarked on her passion for the SUI brand and the enthusiasm from the team to creatively pair the gin soda with meals.

Nishijima, new to the SUI brand as a messenger, shared his thoughts on the importance of enjoying good food alongside drinks. He highlighted how SUI Gin Soda brings out the taste of hearty meals and complements fried dishes beautifully, making it a must-have for everyone’s dining table.

To summarize the product details, the SUI Gin Soda Cans will come in two flavors:

• - Light and Crisp (5% alcohol)
• - Rich Flavor (7% alcohol)

The products will be available in both 350ml and 500ml sizes. Priced competitively at 178 yen and 241 yen, respectively, Suntory aims to attract a larger customer base, encouraging the idea of gin as a meal companion.

These advertisements marking the new release will also be accessible via the Suntory official YouTube channel, allowing fans to enjoy the vibrant essence of dining with SUI Gin Soda right from their screens. With their eye-catching content and engaging narratives, viewers can look forward to the launch of this dynamic campaign, set to reignite a passion for combining great meals with delightful drinks.

The product will officially launch nationwide, reinforcing SUI Gin’s status as a drink deeply woven into the fabric of Japanese dining culture.