Mampei Hotel Launches New Herb Tea Inspired by Winter Sunrises
Discovering Mampei Hotel's New Herbal Delight
Mampei Hotel, located in the picturesque region of Karuizawa, Nagano, is set to unveil a unique herbal tea called 'Mampei Hotel Original Herb Tea - Asayake' on February 26, 2026. This exquisite blend captures the beauty of winter mornings as seen from the hotel's windows, particularly the stunning sunrises over the iconic Asama Mountain.
A Sip of Winter Mornings
The 'Asayake' tea embodies a gentle orange hue, reminiscent of the delicate dawn light of a cold winter day. Infused with hibiscus and rosehip, its tartness is balanced by a subtle sweetness, creating a refreshing finish that makes this tea the ideal choice for a morning wake-up session. When the tea bag is steeped in hot water, the vibrant color of hibiscus blooms beautifully, transforming the water into a visual representation of the mesmerizing sunrise view.
Artistic Inspiration
What sets this herbal tea apart is not just its flavor but also its presentation. The packaging takes inspiration from floral designs used in the hotel's 'Main Dining Room' since the Taisho era, establishing a strong connection to the hotel’s rich history and elegance. The aesthetics of the tea packaging align with those of the popular 'Winter Flower Cookie Tin,' signaling the beginning of a seasonal product line known as the 'Mampei Hotel Flower Series.' This series will feature a variety of herbal teas and cookie tins, all celebrating the beauty of Karuizawa's changing seasons.
Enjoy at Home
Whether you're lounging at home or seeking a relaxing break during a busy day, the 'Asayake' herbal tea invites you to indulge in the serene atmosphere of winter mornings in Karuizawa. Make yourself comfortable, let the gentle aroma envelop you, and enjoy a cup that captures the spirit of the great outdoors right from your living space.
Product Details
- - Release Date: February 26, 2026
- - Price: ¥2,800 (tax included)
- - Content: 2g x 10 bags
Where to Buy
- - In-Store: Mampei Hotel's official shop
- - Online: Available through the official online shop
Contact Information
For inquiries, please visit the Mampei Hotel official website or call 0267-42-1234 (9:00 AM – 6:00 PM).
Enjoy the harmonious blend of flavors and aesthetics with Mampei Hotel's new herbal tea, a delightful homage to winter sunrises!
Topics Consumer Products & Retail）
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