Experience the Unique Flavors of Niigata with Naoji's New Spicy Ramen

Naoji's Unique Offering: The "Oni Orochi" Ramen

The renowned Niigata-based ramen chain, Naoji, is set to launch an exciting new addition to its menu featuring one of the region's prized ingredients, the 'Onikiri Chili.' This upcoming dish, titled 'Oni Orochi,' is a carefully crafted creation that blends the best of flavor and spiciness. Scheduled for nationwide release on May 7, 2025, this limited-time offering promises to captivate fans of hot and delicious ramen.

A Flavor Journey with Onikiri Chili

The 'Oni Orochi' ramen represents a true homage to Niigata's culinary heritage. This innovative dish is the brainchild of the head chef at Naoji's flagship restaurant in Niigata City. It employs the distinct 'Super Onikiri Chili' from the Niigata Chili Workshop, specifically crafted by the skilled artisans at Karashi-ya Daisuke. The spicy miso used in this ramen is a proprietary recipe of Naoji, renowned for its rich and hearty tonkotsu broth.

In addition to the spicy miso, the ramen is topped with flavorful ground meat and egg, creating a layered taste experience that enthusiasts of spicy cuisine will find irresistible. It's a bowl designed for those who seek a balance of umami and heat in every bite.

From Niigata to Nationwide

The 'Oni Orochi' ramen, until now only available in select regions, is set for a broader release across Naoji locations throughout Japan. Though slight adjustments will be made to cater to local palates, the essence of Naoji's beloved flavor remains intact, ensuring that more customers can relish this authentic spicy ramen experience. Customers can customize the heat level, with options ranging from 1 to 15 spicy levels, available for an additional fee of 50 yen per increment.

Availability Details

The launch date is scheduled for May 7, 2025, but as always, it's advisable to check with local Naoji outlets, as the start date may vary by location. For further updates, customers can follow each store's social media or visit the official Naoji website at https://naoji.jp/.

Naoji's Expansion

Naoji has marked its presence in various regions, with stores located in:

- Tokyo Area: Ochanomizu, Nishi-Shinjuku, Yurakucho, Kōjiya, Tōyōchō, Kameigusa, Kamikitasawa, and Higashi-Murayama.
- Kanto Area: Minami-Rinkan.
- Hokuriku Area: N滑川.
- Kansai Area: Osaka Kamishinjo.
- Okinawa Area: Okinawa First Store.
- Hokkaido Area: Mikasa.

Please note that the original Niigata flagship store may feature slight variations in its menu.

About Naoji

Founded in 2005, Naoji began as a small izakaya named 'Mukashi Shokudō Naoji' in Niigata. The restaurant quickly gained a following due to its delicious homemade ramen, served with smiles and warmth. As demand swelled, Naoji transitioned into a dedicated ramen shop, becoming a key player in the Niigata ramen boom. Today, it proudly carries its legacy and flavors nationwide, consistently striving to innovate while honoring its roots.

For more about Naoji, please visit their official website at https://naoji.jp/.

Contact Information

Company Name: Men Japan Co., Ltd.
Location: 6-20-7 Nishi-Shinjuku, Shinjuku Ward, Tokyo
Representative: Atsuhiro Sakata, CEO
Business Activities: Restaurant operation, store development, and franchise expansion

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