#Japan #Hygiene #Tokyo #Elleair #Pocket Wet Tissue

Elleair's New Pocket Wet Tissue Series: A Companion for Hygiene on the Go

As hygiene becomes increasingly significant in our daily lives, Elleair, a leading brand in sanitary paper products in Japan, has unveiled a new line of compact wet tissues designed to cater to the needs of individuals on the move. The Elleair Pocket Wet Tissue series will be available from November 1, 2025, and includes three variants: the Alcohol Disinfecting Type, the Non-Alcohol Disinfecting Type, and the Flushable Toilet Type. These tissues are designed to fit conveniently in your palm, ensuring that you can maintain hygiene wherever you go.

Reasons for Launch

Recent market trends indicate that the portable wet tissue market is expanding, with an expected growth rate of 101.8% year-on-year for the fiscal year 2024. A survey conducted by the company revealed that 47% of respondents carry wet tissues when going out, emphasizing the product's demand in a fast-paced world. Furthermore, 45% of participants highlighted portability as a critical factor when purchasing wet tissues. This reflects a broader trend toward compact and cashless lifestyles, making it essential for personal items like wallets and bags to take up minimal space.

In response, Elleair has introduced its Pocket Wet Tissue series, which is approximately one-fifth the size of its standard portable products, offering a convenient solution for everyday hygiene needs.

Product Variants

Each variant targets specific hygiene concerns:

1. Alcohol Disinfecting Type: Perfect for disinfecting surfaces and items before meals, ensuring a clean environment around you. This variant effectively eliminates 99.9% of bacteria and comes in a fragrance-free, paraben-free formula.

2. Non-Alcohol Disinfecting Type: Made from 100% natural materials (pulp and rayon), this option is ideal for those sensitive to alcohol and safe for children. It provides 99% bacteria removal and is also free from artificial fragrances and parabens.

3. Flushable Toilet Type: Designed as an alternative to bidets, these tissues are composed of 99% purified water and are suitable for both personal hygiene and various cleaning tasks. They are also free from fragrances and parabens, making them gentle on the skin.

Product Features

The Pocket Wet Tissues offer:

• - Compact, palm-sized packaging: Despite their small size, the tissues expand to a comfortable size suitable for both hands, allowing for easy and effective use. The design resembles miniatures of Elleair's popular tissue products, enhancing its appeal.
• - Versatility: With each variant serving different hygiene purposes, users can choose according to their preferences or needs while traveling or at home.
• - Sustainable Practices: In alignment with its corporate vision of creating a gentle future for all, the development and sale of the Pocket Wet Tissue series contribute to the SDGs (Sustainable Development Goals), specifically focusing on health and well-being for people everywhere.

Conclusion

The Elleair Pocket Wet Tissue series marries convenience and hygiene, aiming to support everyday people in their health maintenance efforts. With its innovative design and eco-friendly intentions, Elleair continues to uphold its commitment to enhancing the quality of life and promoting a sustainable future. Users can expect to find this new series in stores nationwide from November 1, 2025, and can explore more about the products through the official website or contact customer support for inquiries.

For those looking for hygiene solutions on-the-go without sacrificing space or quality, the new Elleair Pocket Wet Tissues are a must-have addition to your daily essentials. Whether you’re commuting, traveling, or simply out and about, they ensure that cleanliness is never out of reach.