Nuvei Partners with European Payments Initiative to Launch Wero for E-Commerce Growth

Nuvei Joins European Payments Initiative

On May 15, 2025, Canadian fintech company Nuvei announced its membership in the European Payments Initiative (EPI), making a significant stride in enhancing e-commerce transactions. This partnership allows online retailers across Europe to integrate Wero, EPI's digital wallet, into their checkout processes.

Wero is designed to simplify payments by facilitating immediate account-to-account (A2A) transactions. Utilizing SEPA Instant Credit Transfer protocols, users can transfer money in as little as 10 seconds using mobile numbers, email addresses, or QR codes. This innovative service aims to unify Europe’s diverse payment ecosystem while bolstering financial independence for users.

Since Wero's debut in late 2024 across Germany, France, and Belgium, it has attracted over 40 million users, reflecting a strong demand for streamlined payment solutions in the region. Plans for expansion into the Netherlands and Luxembourg are underway, with exciting features such as Buy Now Pay Later (BNPL) options and loyalty programs also in the pipeline. These enhancements are expected to solidify Wero's position as a preferred choice among European consumers.

Nuvei's existing merchant clients will enjoy early access to this burgeoning payment solution, thanks to a seamless integration with Nuvei's core payments platform. While pilot programs are set to commence in May 2025, the general roll-out for all merchants is anticipated by September 2025.

Philip Fayer, Chairman and CEO of Nuvei, expressed that the demand for localized payment solutions is on the rise in Europe. He emphasized that Wero aligns with Nuvei's commitment to nurturing the payment landscape. By integrating Wero early, they aim to empower their merchant partners to address emerging payment trends effectively and deliver customized local payment experiences.

Martina Weimert, CEO of EPI, also hailed the partnership, describing it as a crucial milestone towards expanding Wero in e-commerce. She noted that making Wero available to Nuvei's vast network of merchants accelerates the adoption of a distinctly European payment option that caters to the unique demands of both consumers and businesses. This partnership embodies EPI's vision of constructing a cohesive payment ecosystem across Europe.

This collaboration showcases Nuvei's ongoing strategy to develop a well-rounded and agile selection of alternative payment methods (APMs). Adhering to a single integration platform enables Nuvei to equip merchants worldwide with the tools to tailor their payment offerings effortlessly, ensuring they meet local preferences and market dynamics effectively.

About the Entities Involved

EPI (European Payments Initiative)

The EPI is a coalition of 16 European banks and payment service providers, striving to establish a unified mobile payment service for all European citizens and businesses. The aim is to create a proprietary digital wallet that facilitates all types of retail transactions simply and effectively.

Wero

Wero offers a user-friendly alternative for transactions, focusing on instant account-to-account payments and eliminating intermediaries that often add costs. The digital wallet supports peer-to-peer payments and plans to introduce business-to-professional and merchant payments soon, along with additional services like loyalty programs and subscription management.

Nuvei

As a renowned Canadian fintech firm, Nuvei specializes in easing business operations globally. The company’s innovative technology aids enterprises in accessing cutting-edge payment solutions, linking them with consumers across more than 200 markets and providing local acquiring solutions in 50 regions. Nuvei’s extensive experience in payments and tailor-made approaches empower businesses to achieve local and international success seamlessly.

In conclusion, Nuvei's strategic partnership with EPI to launch Wero is set to revolutionize online e-commerce payments in Europe, emphasizing accessibility, efficiency, and an inclusive financial ecosystem suitable for the continent's varied landscape.