#None #Brand Lift #Reveal #OOH Measurement

Reveal Expands into Europe with Brand Lift Measurement Tool

In an exciting move for marketers, Reveal has announced the launch of its acclaimed Brand Lift Measurement product in nine significant European markets. Recognized for its innovative approach and success in the United States and Canada, this tool enables advertisers to assess the effectiveness of their out-of-home (OOH) campaigns effectively.

Meeting Global Needs

As the advertising landscape rapidly evolves, Reveal’s Chief Technology Officer Gabe Frangakis emphasized the necessity for global solutions. “Our clients operate on an international scale, so it is crucial for our offerings to align with their business goals globally. Europe was the obvious next step for us, and we are thrilled to expand further,” Frangakis stated.

The Brand Lift Measurement product utilizes cutting-edge GPS technology to gather real-time insights about campaign performance. By tracking mobile location data, Reveal can provide a detailed analysis of how advertising affects brand awareness among various audiences.

The Measurement Methodology

One of the standout features of this tool is its robust methodology. It measures brand lift by comparing the responses from two groups: individuals who have been exposed to the advertising versus a carefully selected control group that has not been exposed. Both groups undergo surveys that provide valuable insights into the campaign’s impact, such as shifts in brand awareness and consumer perception.

Key Features

• - Precise Audience Insights: Thanks to GPS segmentation, the data analysis offers an accurate depiction of who interacts with the campaigns.
• - Actionable Metrics: Advertisers receive clear insights into the effectiveness of their campaigns, enabling refined strategic decisions.
• - Adaptation for European Standards: The tool complies fully with GDPR regulations, emphasizing data privacy and security for users in Europe.
• - Reliable User Feedback: Unlike other surveys, the feedback is collected from users who are not financially incentivized, ensuring the data is unbiased.
• - Streamlined Management: From data collection to reporting, the entire process is designed for efficiency and ease of use, making it accessible for all advertisers.

Expanding Reach

The Brand Lift Measurement product is now available across the following nine European countries: Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria. Advertisers operating in these markets can leverage this tool to optimize their OOH advertising efforts and maximize the return on their investments.

The product is designed for flexibility, with campaigns that generate at least 15 million impressions able to provide substantial data insights. Each campaign can run for up to three months, offering a comprehensive duration for data collection.

Commitment to Data Privacy

Reveal’s commitment to data security and users' privacy remains a top priority. The Brand Lift Measurement product fully adheres to the strict requirements of the European Union’s General Data Protection Regulation (GDPR). The company ensures that its data collection and storage practices comply with these regulations while focusing solely on measurement rather than retargeting.

About Reveal

Reveal is a frontrunner in the Out-of-Home (OOH) advertising measurement landscape. Their pioneering Mira Studies have successfully calculated the impact of OOH campaigns on various metrics, including foot traffic and online behavior. Hailing from both Raleigh, NC, and New York, NY, Reveal continues to establish its footprint as a key player in the advertising measurement domain.

To learn more about Reveal and its offerings, visit www.revealmobile.com.