#Japan #Tokyo #Nippan IPS #Bookbird #Butterbear

Butterbear's Merchandise Launch on Bookbird

Excitement is brewing among fans of the beloved Thai character Butterbear, as limited edition merchandise will be available for purchase on the Bookbird EC site on March 23, 2026. Just recently, at a sales event held in Ochanomizu, tickets to the event sold out in approximately 40 minutes, demonstrating the immense popularity of Butterbear in Japan.

Event Recap

On March 14, 2026, NIPPAN IPS Co., Ltd., which operates Bookbird, hosted a special sales event exclusively showcasing goods featuring Butterbear. The event took place in Tokyo's Chiyoda ward and allowed fans access to a wide range of merchandise, including stationery and various goods inspired by this adorable character. Due to high demand and numerous requests from fans who couldn’t attend, Bookbird decided to sell a limited selection of items online.

Participants in the event enjoyed a special experience where they could touch and feel the products firsthand, an opportunity that e-commerce doesn't typically provide. With the tickets being organized by time slots and entry numbers, attendees could take their time selecting from the range of goods without feeling rushed.

What is Butterbear?

Butterbear is an extremely popular character in Thailand, known for its sweet, gentle aesthetic and an irresistibly cuddly appearance. The character's appeal is progressively growing in Japan, captivating a broadening fanbase. The upcoming product launch is set to enhance Butterbear's presence significantly in the Japanese market.

What is the Thailand Numafamily Sale?

This sales event also highlighted other aspects of Thai culture, featuring magazines with Thai actors on the cover and novels based on popular Thai BL (Boys' Love) and GL (Girls' Love) dramas. The third edition of this sale attracted over 200 attendees, showcasing the growing interest in Thai content in Japan.

About Bookbird

Bookbird, a personal online retail site launched in August 2022 by NIPPAN IPS, specializes in importing books, magazines, and unique merchandise from abroad. With a strong foundation built on years of collaboration with overseas publishers, Bookbird continues to provide a diverse selection of around 3,000 items, predominantly consisting of magazines and illustrated books from international sources. The site is particularly known for offering magazines only available outside of Japan, featuring popular idols and actors on their covers.

Sales Information

The limited release of Butterbear goods will commence at 21:00 on March 23, 2026, available exclusively on the Bookbird EC site: Bookbird Store. As it's a limited stock sale, customers are urged to act quickly, especially as high traffic may affect website accessibility.

Company Overview

NIPPAN IPS Co., Ltd.

• - Website: NIPPAN IPS
• - Headquarters: 1-3-4 Yushima, Bunkyo-ku, Tokyo 113-0034, Japan.
• - Established: December 21, 1994
• - Capital: 100 million yen
• - CEO: Hiroshi Sato
• - Employees: 99 (as of April 1, 2025)

With the unique aura of Butterbear and NIPPAN IPS's commitment to providing exceptional products, this upcoming sale is a must-visit event for fans and collectors alike.