Eri Hada: A Notable Pioneer in Live Commerce on TikTok Shop

In the realm of live commerce, where creativity meets commerce, Eri Hada, known as the CEO of Devotion4, has made waves in the TikTok Shop landscape. Belonging to the innovative creator agency Peace Creation, this visionary has collaborated with multiple brands, showcasing her prowess as a creator and seller in an impressive and eclectic range of genres including cosmetics, food, apparel, and accessories.

As delineated in the highly anticipated fifth installment of Peace Creation's creator reports, Eri Hada, also affectionately titled Aparel CEO, has seized the spotlight with her outstanding performance. Eri is not just a creator; she’s a force to be reckoned with. By 2025, she is on track to exceed 1 billion yen in total sales on TikTok, cementing her status as a pioneer in the realm of live commerce. Following the launch of the TikTok Shop, Eri has successfully executed collaborative broadcasts with several companies, demonstrating an impressive ability to generate substantial revenue.

Highlights of Eri Hada's Recent Achievements

During the recent Black Friday period, Eri's shop, Devotion4, was recognized as a “Notable Seller” by TikTok Shop. She undertook a series of collaboration broadcasts aimed at attracting new customers, achieving a remarkable growth rate of 1.4 times in new customer engagement. One such collaboration with the renowned brand Herz Skin involved a live phone call with a celebrity founder, enriching the broadcast with an authentic touch. This early morning event drew in over 130 orders, effectively amplifying brand awareness and appreciably boosting sales.

It's noteworthy that Eri approaches her role with a spirit of innovation; she is not confined by traditional formats and continues to break barriers within the ever-evolving landscape of online shopping. Her commitment to engaging storytelling and interactive presentations has clearly resonated with her audience, leading to a burgeoning fan base on TikTok and other social platforms.

Peace Creation: Support Behind the Success

Eri attributes her success to her partnership with Peace Creation, a leader in the social commerce space. Based in Chiyoda, Tokyo, Peace Creation offers unparalleled support, recognizing the nuances of the ever-competitive market. Eri notes specifically that the personnel at Peace Creation are trustworthy and actively work alongside her, echoing the age-old adage of teamwork facilitating the path to success.

Rather than relying solely on digital communication, Peace Creation values face-to-face interactions, ensuring thorough and warm connections. This human touch creates a solid foundation for Eri’s creative endeavors, allowing her to flourish in an otherwise digitized environment.

“The genuine connections that Peace Creation fosters is the core reason for my growth,” Eri declares. “It's not just about the transactional aspects; it's about the nurturing of relationships that cannot be replicated by AI or tools.” This philosophy echoes throughout the organization, showcasing a commitment to empathy and respect that truly distinguishes Peace Creation from its competitors.

Eri Hada: A Creative Journey

Eri's journey is a testimony to what happens when skill meets solid support. Operating her own thriving store, she exhibits mastery over elements that carve out a niche in a saturated market. In terms of social media presence, Eri is highly active on TikTok and Instagram, where she connects with followers and shares her latest creations and insights.

For those wishing to witness Eri’s journey or collaborate with a trailblazer in the field of social commerce, you can find her on TikTok or Instagram.

As Eri Hada continues to break new ground on TikTok Shop, one thing is clear: her story is just beginning. With ongoing support from Peace Creation, her ventures promise to draw audiences and customers alike, pivoting toward a future rich in creativity, commerce, and connection.

Contact and Collaboration

For potential creators or brands interested in engaging with Eri Hada or exploring opportunities within the realm of TikTok Shop, reach out to Peace Creation. For inquiries or a partnership, access the forms via https://forms.gle/hydLtjM5xe6kybUu9 or email their support team.

About Peace Creation

Peace Creation is a dedicated creator and live commerce agency, expertly honing the skills necessary for success in today’s digital landscape. Backed by Itsumo Co., Ltd., they leverage extensive know-how from over 14,000 E-commerce and D2C endeavors, empowering creators like Eri Hada to realize their fullest potential in live commerce.