#Japan #Tokyo #Diana Shoes #Diana Company #Shoe Care Set

Celebrating Diana Shoes Day

September 2 marks a special occasion in the world of fashion—it’s officially recognized as 'Diana Shoes Day.' Established in 1992, this day has been dedicated to acknowledging the exquisite beauty of Diana shoes and encouraging footwear enthusiasts to appreciate their personal styles. The date, 9/2, cleverly plays on the Japanese pronunciation for shoes. This year, Diana Co., Ltd., with headquarters in Akasaka, Tokyo, invites you to celebrate this event with a fantastic campaign.

Campaign Overview

Starting September 2, 2026, participating Diana stores nationwide—including outlet locations, Artemis by Diana, Taranton, and Plus Diana stores—will offer customers a delightful gift with their purchase. Shoppers who buy shoes or bags will receive a mini shoe care set as a token of appreciation for their continued support. Please note that this offer is while supplies last, so hurry to your nearest store!

What to Expect from the Campaign

The campaign is all set to kick off on September 2. Customers can look forward to receiving a mini shoe care set after purchasing either a pair of shoes or a handbag. Each customer is entitled to one set, but be advised that repair items and umbrellas are excluded from this offer. Don’t miss out on treating yourself to a new pair of shoes along with a handy shoe care kit, perfect for maintaining your footwear's pristine condition!

About Diana Co., Ltd.

Diana Co., Ltd. operates with the philosophy of living beautifully, authentically, and sincerely—aimed at contributing positively to society while continually growing. Established in 1984, Diana is renowned for its stylish women’s shoes and handbags, offering a broad range of original brands and product lines. The company not only focuses on its own brands but also imports and sells well-known international brands. Their official brands include:

• - Diana
• - Diana Wellfit
• - Kumoo Diana
• - Plus Diana
• - Artemis by Diana
• - Taranton by Diana
• - Adina Muse
• - Dear Dia

With a head office located in the Ark Hills Front Tower, Akasaka, Tokyo, Diana continues to innovate in design and fashion, ensuring their products meet the highest standards of quality and style.

For more information, visit their official website: Diana Shoes and find your perfect pair of shoes to celebrate 'Diana Shoes Day'!

Conclusion

This September 2, step into your favorite Diana store and enjoy a day filled with fashion, exclusive gifts, and recognition for the incredible journey that Diana shoes have ventured on over the decades. Whether you’re a long-time fan or a newcomer to the brand, there’s something special waiting for you at Diana.