#Japan #Tokyo #Narumiya International #Okigae-bin #Kidswear Rental

Addressing Clothing Management Challenges for Daycare Centers: Introducing 'Okigae-bin'

As of July 2025, Narumiya International, headquartered in the Minato Ward of Tokyo, will launch 'Okigae-bin', a subscription rental service designed specifically for children's clothing used in daycare centers, certified children's gardens, and kindergartens.

With the boom in dual-income households, the number of children using daycare services has steadily increased. This rise has brought forth significant challenges for these families, including the rigorous daily tasks of washing clothes and getting kids ready in the morning, alongside the frequent need to purchase new clothes as children grow.

Moreover, in daycare settings, the influx of children has exacerbated existing issues like a shortage of childcare workers and overwhelming workloads. The management and storage of children's clothing, coupled with communication with parents regarding these items, have compounded the stress of an already demanding role.

In response, Narumiya seeks to ease the domestic burdens faced by families while streamlining the clothing management process for daycare staff, thus allowing them to focus on childcare. The 'Okigae-bin' service aims to offer convenience and comfort to parents, daycare centers, and children alike, ensuring that kids have access to always clean and high-quality clothing for a comfortable experience.

Service Overview

• - Service Name: Okigae-bin
• - Content: Regular delivery of cleaned children's clothing sets for daycare use
• - Target Audience: Nationwide daycare centers, kindergartens, and certified children’s gardens
• - Subscription Model: Monthly subscription service
• - Cost: ¥3,980 (tax included) per month

Distinct Features of Okigae-bin

1. High-Quality Kidswear for Ultimate Comfort
The service provides clothing designed with durability and functionality, suitable for daycare activities. As a dedicated children's clothing manufacturer, Narumiya guarantees that all items meet stringent third-party quality standards, ensuring soft, 100% cotton fabrics that are gentle on sensitive skin. Seasonal updates to designs keep kids looking fresh and stylish.

2. Safe and Sanitized Clothing Delivered Regularly
With rigorous hygiene protocols in place, each piece of clothing is cleaned by Clover Japan, a specialized laundry provider. Utilizing high-quality detergents from Kimura Soap, a well-established company in Osaka, and incorporating high-temperature drying processes, parents can rest assured that the clothing remains safe and hygienic for their children.

3. Alleviating Household Chores for Parents
This service significantly reduces the laundry chores and preparations needed for daycare. Parents do not have to worry about washing clothing at home, freeing up valuable morning time and eliminating the need to bring dirty items back home. It also negates the need for regular purchasing of new clothes to keep pace with rapidly growing children.

4. Enhancing Quality of Care and Parental Satisfaction
By creating a more efficient clothing management system, communication regarding clothing exchanges and storage is simplified, decreasing potential mix-ups and enhancing overall satisfaction for parents. This shift relieves childcare workers, allowing them to dedicate more time to the children, ultimately enhancing the quality of care provided.

5. A Sustainable Choice for the Environment
The rental model contributes to reducing clothing waste, aligning with the goal of sustainable daycare environments.

A Look into the Okigae-bin Experience

A straightforward process begins with parents registering on a dedicated site, where they can easily apply and update different sizes as required.

1. Registration: Parents can sign up via their smartphones, providing a user-friendly experience for selecting sizes.
2. Regular Deliveries: On a scheduled basis, daycare centers receive neatly organized deliveries of cleaned clothing.
3. Utilization: Children wear the clothes provided at daycare, with options to change if soiled.
4. Simple Returns: After use, clothing can be returned through designated collection bags set up at the daycare.
5. Clothing Pickup: Specialized laundry professionals will regularly retrieve the soiled clothing for cleaning.

Pricing and Future Perspectives

For parents, the cost is a reasonable ¥3,980 (tax included) per month, with a promotional offering of just ¥1,990 for the first month.

The service will initially roll out in select regions starting in July 2025, with plans for gradual expansion based on feedback from facilities and families. Sustainability efforts will also focus on clothing reuse and recycling, contributing to the creation of a greener daycare environment.

The 'Okigae-bin' service represents a new option for families, daycare centers, and children—crafting a more manageable future for caregiving and clothing needs.

Company Background

Narumiya International, a leader in children's apparel, offers a variety of brands including 'Petit Main', 'Love Toxic', and 'mezzo piano', catering to different tastes and sales channels from newborns to juniors. The company continues to enhance the lives of families and children by providing high-quality, fashionable kids' clothing via their online store, Narumiya Online.