#Japan #Tokyo #Lab-Grown Diamonds #PRMAL #Ethical Jewelry

Experience the Luxury of Lab-Grown Diamonds at PRMAL's Pop-Up Store

Starting from October 15, 2025, PRMAL, the brand dedicated to ethical jewelry using lab-grown diamonds, will host a temporary pop-up store at the Ginza Mitsukoshi main building's promotional space. This event will last until October 21, 2025, during which jewelry enthusiasts can immerse themselves in a collection that exemplifies a blend of artistry and innovation.

About PRMAL and its Collections

PRMAL was launched in February 2020, focusing on creating jewelry that is both environmentally friendly and ethically sourced. The brand exclusively uses lab-grown diamonds, which mirror the beauty and composition of natural diamonds without the ethical concerns associated with traditional mining practices. PRMAL aims to make exquisite jewelry accessible to everyone while maintaining high quality and transparency in their production process.

At the pop-up store, visitors can explore PRMAL's regular collections, including the Infinity Collection and the Letter Collection, along with new additions set to debut in 2025. Every piece showcases the meticulous craftsmanship of Kofu's skilled jewelry artisans combined with cutting-edge technology that produces stunning lab-grown diamonds.

Featured New Releases for 2025

Letter Collection

Among the highlights of the Letter Collection are:

• - Tennis Necklace in K18 for ¥792,000 (tax included)
• - Pave Dome Letter H Necklace in K18 starting from ¥242,000 (tax included)
• - Pave Dome Letter Charm available in K18 at ¥148,500 (tax included) and K10 at ¥99,000 (tax included)
• - Pave Dome Letter Trace Bracelet in K18 for ¥202,400 (tax included)

Infinity Collection

New jewels from the Infinity Collection include:

• - Infinity Massive Wave Diamond Ring in K18 priced at ¥292,600 (tax included)
• - Infinity Wave Diamond Ring in K18 for ¥509,300 (tax included)
• - Apex Diamond Eternity Ring in K18 for ¥317,900 (tax included)
• - Additionally, options like the Twin Wave Ring in K18 for ¥181,500 (tax included) and the Infinity Pear Twin Wave Ring for ¥713,900 (tax included) will be showcased.

The Appeal of Lab-Grown Diamonds

Lab-grown diamonds are increasingly gaining traction, especially in light of the growing awareness around Sustainable Development Goals (SDGs). These diamonds are synthetically created to have the same chemical makeup as natural diamonds, including their allure and clarity. Unlike their natural counterparts, which can come with ethical dilemmas linked to mining, lab-grown diamonds represent a responsible choice for conscious consumers.

Even professional gemologists often find it difficult to distinguish lab-grown diamonds from natural ones without specialized tools. The only difference lies in their origin: lab-grown diamonds are cultivated in controlled environments, resulting in minimal environmental impact.

Event Details

Visitors to PRMAL's pop-up store can enjoy a full lineup featuring the newest creations along with the usual offerings, all set amid the luxurious atmosphere of Ginza Mitsukoshi, located at 4-6-16 Ginza, Chuo-ku, Tokyo.

• - Event Dates: October 15 (Wed) - October 21 (Tue), 2025
• - Opening Hours: 10:00 AM - 8:00 PM

Exclusive Offers

During the event, attendees can also take advantage of various services provided by the Mitsukoshi Isetan Group, including M.I. Card benefits. However, please note that online store promotions or points cannot be redeemed at the pop-up event.

For more information about PRMAL, you can visit their website here or explore their collections on Instagram @prmal_jewelry.

This pop-up event not only marks a celebration of dazzling jewelry but also a step towards a more ethical future in fashion and luxury. Don't miss the opportunity to indulge in these unique pieces that truly represent a new era in diamond craftsmanship.