#Japan #Minato-ku, Tokyo #iRidge #CIO JAM #Kentaro Oda

Kentaro Oda at CIO JAM: A Focus on Data-Driven Transformation

On September 17, 2025, Kentaro Oda, the CEO of Iridge, is set to make an impactful appearance on the business information program, "CIO JAM," hosted by NewsPicks. This show aims to explore the transformative role of IT leaders in shaping the future of organizational strategies and operations. The episode, titled "Transforming Demand Chains with Consumer Data," will feature discussions on how companies can leverage consumer insights to innovate and enhance their services.

"CIO JAM" serves as a crucial platform where industry leaders come together to share their experiences and strategies surrounding IT overhaul. Oda will be joined by notable figures such as Masato Aoki, Executive Officer and Head of Commerce Design Business Unit at Hakuhodo, and Atsushi Nishida, Executive Officer in charge of the First Industry Business Division at NTT Data. The trio will explore how businesses can utilize consumer data effectively to change customer interaction points and thereby drive demand chain improvements.

Why It Matters

For professionals engaged in business transformation and digital transformation (DX), understanding the use of consumer data is essential. The insights gathered from consumer behavior can dictate how companies approach marketing, enhance customer experiences, and streamline their operations. With leaders like Oda sharing their insights, the episode promises to inspire not only CIOs but also managers involved in strategic planning and implementation within their organizations.

The session is particularly aimed at executive leaders, CIOs, and those overseeing IT departments. Attendees can expect to gain a deeper understanding of how data-driven strategies can reshape their organizational frameworks and operational methodologies.

Event Details

• - Date: September 17, 2025
• - Time: 1 PM to 4 PM JST
• - Platform: Online

Session Highlights

PART 3 (3 PM - 4 PM): IT's Contribution to Business Growth through Data-Driven Demand Chain Transformation

• - Masato Aoki (Hakuhodo)
• - Atsushi Nishida (NTT Data)
• - Kentaro Oda (Iridge)

About the Speakers

Masato Aoki

Masato Aoki has been with Hakuhodo since 1989, focusing on various domains, including marketing strategies, product development, and data-driven digital marketing. He currently leads initiatives that bridge the gap between consumers and enterprises in innovative ways, integrating data and customer experiences into the marketing mix.

Atsushi Nishida

A seasoned executive at NTT Data since 1999, Nishida has transitioned through various roles, including public sector system development and corporate planning and sales. As an executive officer, he oversees key sectors in transportation, energy, and entertainment, emphasizing collaborative service creation through customer co-creation.

Kentaro Oda

A graduate of Keio University, Oda founded Iridge in 2008 after gaining extensive experience in consulting and mobile business strategy. Under his leadership, Iridge has evolved into a leading player in the OMO (Online Merges with Offline) sector, offering innovative applications with over 100 million monthly active users, contributing significantly to the digital marketing landscape.

About Iridge

Iridge specializes in supporting app businesses and digital transformation across various sectors, including retail and fintech. With a strong focus on OMO applications, the company's main product, "APPBOX," stands as an industry benchmark for combining digital and physical marketing strategies. Their approach integrates comprehensive communication design, allowing for tailored solutions that address both surface and deeper business challenges.

For more information about Iridge and their initiatives, visit Iridge Official Site. For more details about the CIO JAM event, check the Event Page.