Groundbreaking Full AI Shift Declaration by a Leading PR Company

Kyo-do PR’s Revolutionary Full AI Shift Declaration

In an unprecedented move within the PR industry, Kyo-do PR Co., Ltd., based in Chuo-ku, Tokyo, has announced its ambitious "Full AI Shift Declaration". The company, under the leadership of President Masataka Ishiguri, aims to transition into a “New’s design company,” showcasing its commitment to not only maintain its existing services but also create new business opportunities using artificial intelligence (AI).

A Vision for 2026

Kyo-do PR's primary objective is to harness generative AI to streamline existing operations. By the end of 2026, the company plans to implement a framework that will allow current business activities to be carried out with only two-thirds of the current workforce, subsequently reallocating one-third of the manpower towards developing and supporting new initiatives.

This strategic move is part of Kyo-do PR's larger vision of evolving into an AI-driven company, enhancing productivity while promoting creativity in new business ventures.

Early Adoption of AI Tools

Since 2023, Kyo-do PR has integrated AI into its in-house PR tools, including the innovative deployment of “SAKAE.” By utilizing AI for crafting press releases, conducting sentiment analysis, and researching industry trends, the company has laid the groundwork for a more efficient approach to public relations.

Additionally, Kyo-do PR initiated extensive training for its employees to elevate their generative AI skills. The firm has developed unique educational materials and conducted offline training sessions spanning 30 hours for all staff members.

Assessing AI Utilization

To ensure the effective application of AI across the organization, Kyo-do PR has created a seven-tier AI utilization assessment sheet. They aim for all employees to achieve a certification level equivalent to "Level 4" by the end of this year, which indicates noticeable operational improvements through AI.

Concrete applications of this initiative include utilizing generative AI for PR proposal research, drafting outlines, organizing reports, and creating press release drafts. The expectation is that all employees will be proficient in these tasks, significantly enhancing efficiency and output quality.

Commitment to AI Ethics

As Kyo-do PR embarks on this transformative journey, the company emphasizes a strong commitment to ethical use of AI. The firm has established guidelines for the use of AI functionalities that comply with its internal regulations.

Conclusion

With the "Full AI Shift Declaration," Kyo-do PR is setting a new standard within the PR industry, focusing on both productivity and creativity through AI integration. The company is not only committed to improving its internal processes but also aims to lead the way in innovative Public Relations practices. This approach is expected to propel Kyo-do PR into a new era of business excellence, paving the way for a future where AI plays a pivotal role in shaping the industry.