#Japan #Minato #Nikkei BP #University Award #PR Media

University Public Relations Media Award 2026

The second edition of the highly anticipated University Public Relations Media Award is set to take place in 2026, organized by Nikkei BP Consulting, based in Minato-ku, Tokyo. Following the impressive participation of 189 submissions from 84 universities last year, this award aims to invigorate public relations activities at universities across Japan.

Award Overview

The University Public Relations Media Award recognizes various forms of media published or distributed by universities, including public relations magazines, digital content, and videos. Its goal is to evaluate the quality and creativity of these submissions, promoting an improvement in public relations communication for educational institutions. All university representatives are encouraged to submit their entries in hopes of showcasing their unique initiatives and communications strategies.

Details of the Award:

• - Target Audience: Public relations media from universities across Japan.
• - Eligible Content Period: From April 1, 2025, to March 31, 2026.
• - Submission Fee: Free of charge.

Award Categories

The competition is divided into three categories:
1. Public Relations Magazine Category: This includes all formats, whether print or digital. Entries should focus on delivering important information and promoting the university's activities and values to diverse audiences, such as current students, alumni, faculty, prospective students, business partners, and the local community.

2. Digital Content Category: Similar to the public relations magazine category, this encompasses websites and other digital content created to enhance the university’s brand value and recognition.

3. Video Content Category: This category includes videos posted on platforms such as YouTube and social media, as well as those on the university’s official website, aimed at showcasing the university’s activities and information to both internal and external stakeholders.

Judging Criteria

The evaluation will follow a meticulous process: submissions will first be verified for compliance with entry requirements by the secretariat, followed by assessments from external judges. Awards will be presented in Gold, Silver, and Bronze categories based on five criteria: planning, design, originality, creativity, and textual quality. An additional assessment called the Next-Generation High School Student Empathy Award will allow high school students to participate in evaluating the video content submissions.

Important Dates (Tentative)

• - June 12 (Fri): Submission Deadline
• - Late June - Late September: First and Second Rounds of Judging
• - Early October: Final Judging
• - November 20 (Fri): Results Announcement and Awards Ceremony

Nikkei BP Consulting is a wholly-owned subsidiary of Nikkei BP specializing in brand consulting, content marketing, and digital marketing solutions, established on March 1, 2002, with a capital of 900 million yen.

For inquiries regarding this announcement, please contact the University Public Relations Media Award Executive Office at Nikkei BP Consulting:
Kenshi Suzuki
〒105-8308 Minato-ku, Tokyo, 4-3-12 Toranomon
Contact: Nikkei BP Consulting Contact

Join us as we celebrate and elevate the importance of public relations efforts in Japan’s academic landscape.