TBL Team Boxing League Partners with EstrellaTV for Spanish Broadcast Expansion
On March 20, 2026, the TBL Team Boxing League (TBL) made a significant announcement, unveiling a new collaboration with EstrellaTV, a major player in the Spanish-language media landscape in the United States, owned by MediaCo Holding Inc. (NASDAQ: MDIA). This partnership holds immense promise as it not only represents a landmark moment for TBL but also aims to cater to the rapidly growing Spanish-speaking audience across the nation.
This new agreement marks the first time TBL’s fights will be broadcast in the Spanish language, thereby enhancing accessibility for fans who prefer content in their native language. Starting this week, viewers can tune in to EstrellaTV for the opening match of the season, experiencing the excitement of TBL’s innovative team-based boxing format designed to engage diverse communities.
The relevance of this partnership cannot be understated as it highlights the commitment from both TBL and EstrellaTV to innovate in the sports broadcasting landscape. EstrellaTV is well-regarded for its strong distribution capabilities and its deep-rooted connections with Hispanic audiences in the U.S. The network reaches nearly 50 million households and devices, offering a potent platform for TBL’s unique brand of boxing.
Kevin Cassidy, CEO of TBL, expressed his enthusiasm, stating, "We are thrilled to partner with EstrellaTV to bring TBL action to millions of Spanish-speaking fans for the first time. This is a pivotal step in our mission to make team-based professional boxing more accessible and inclusive, while growing our fanbase across diverse communities." This sentiment echoes throughout the industry as organizations continue to seek ways to connect with multicultural audiences.
Soo Kim, Managing Partner and Chief Investment Officer of Standard General, added, "This is a significant addition to our sports portfolio as we continue to invest in live programming that resonates with our viewers." TBL has introduced a fresh approach to boxing that emphasizes teamwork and dynamics rather than traditional individual competitions, making it appealing to a broader audience.
The partnership with EstrellaTV expands TBL’s live sports offerings, creating new advertising avenues while reinforcing its mission to provide dynamic and culturally relevant programming. Brian Fisher, Chief Revenue Officer of EstrellaTV, remarked, "We’re excited to bring the energy and innovation of TBL to our audience. This partnership not only amplifies our live sports lineup but also creates new opportunities for advertisers to engage with a diverse viewership."
As an organization, TBL is committed to disrupting the traditional boxing scene with innovative event structures. With twelve competitive teams from major U.S. markets, TBL blends emerging talent with experienced fighters. Its events showcase both male and female boxers across various weight classes in one-round matches. The format culminates in exciting Money Rounds, where team performance determines victory or defeat, fostering a unique and thrilling experience for both competitors and spectators alike.
The official TBL website offers all the latest information regarding schedules, ticket sales, and team developments. To delve deeper into this exciting new chapter for TBL, fans and media alike should visit TBL's official website. The new arrangement with EstrellaTV signals a broader shift towards inclusivity in sports, reflecting the changing demographic landscape in the U.S. and ensuring that the thrill of boxing is accessible to one and all.
For more about EstrellaTV, which stands as a leader in delivering premium content to multicultural audiences, visit their website. MediaCo, known for engaging diverse audiences through various platforms, is evolving the media landscape. This marriage of TBL's innovative spirit and EstrellaTV's extensive reach provides a promising future for boxing enthusiasts everywhere, and one can only imagine the heights these parties will achieve through their collaborative efforts.
This new agreement marks the first time TBL’s fights will be broadcast in the Spanish language, thereby enhancing accessibility for fans who prefer content in their native language. Starting this week, viewers can tune in to EstrellaTV for the opening match of the season, experiencing the excitement of TBL’s innovative team-based boxing format designed to engage diverse communities.
The relevance of this partnership cannot be understated as it highlights the commitment from both TBL and EstrellaTV to innovate in the sports broadcasting landscape. EstrellaTV is well-regarded for its strong distribution capabilities and its deep-rooted connections with Hispanic audiences in the U.S. The network reaches nearly 50 million households and devices, offering a potent platform for TBL’s unique brand of boxing.
Kevin Cassidy, CEO of TBL, expressed his enthusiasm, stating, "We are thrilled to partner with EstrellaTV to bring TBL action to millions of Spanish-speaking fans for the first time. This is a pivotal step in our mission to make team-based professional boxing more accessible and inclusive, while growing our fanbase across diverse communities." This sentiment echoes throughout the industry as organizations continue to seek ways to connect with multicultural audiences.
Soo Kim, Managing Partner and Chief Investment Officer of Standard General, added, "This is a significant addition to our sports portfolio as we continue to invest in live programming that resonates with our viewers." TBL has introduced a fresh approach to boxing that emphasizes teamwork and dynamics rather than traditional individual competitions, making it appealing to a broader audience.
The partnership with EstrellaTV expands TBL’s live sports offerings, creating new advertising avenues while reinforcing its mission to provide dynamic and culturally relevant programming. Brian Fisher, Chief Revenue Officer of EstrellaTV, remarked, "We’re excited to bring the energy and innovation of TBL to our audience. This partnership not only amplifies our live sports lineup but also creates new opportunities for advertisers to engage with a diverse viewership."
As an organization, TBL is committed to disrupting the traditional boxing scene with innovative event structures. With twelve competitive teams from major U.S. markets, TBL blends emerging talent with experienced fighters. Its events showcase both male and female boxers across various weight classes in one-round matches. The format culminates in exciting Money Rounds, where team performance determines victory or defeat, fostering a unique and thrilling experience for both competitors and spectators alike.
The official TBL website offers all the latest information regarding schedules, ticket sales, and team developments. To delve deeper into this exciting new chapter for TBL, fans and media alike should visit TBL's official website. The new arrangement with EstrellaTV signals a broader shift towards inclusivity in sports, reflecting the changing demographic landscape in the U.S. and ensuring that the thrill of boxing is accessible to one and all.
For more about EstrellaTV, which stands as a leader in delivering premium content to multicultural audiences, visit their website. MediaCo, known for engaging diverse audiences through various platforms, is evolving the media landscape. This marriage of TBL's innovative spirit and EstrellaTV's extensive reach provides a promising future for boxing enthusiasts everywhere, and one can only imagine the heights these parties will achieve through their collaborative efforts.
Topics Entertainment & Media）
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