#USA #Alexandria #Packaging Industry #Woodpack Global #NWPCA

National Wooden Pallet & Container Association Transforms into Woodpack Global

In an exciting development for the packaging industry, the National Wooden Pallet & Container Association (NWPCA) has officially rebranded itself as Woodpack Global. This strategic decision, announced on January 26, 2026, reflects not only the evolution of the wooden packaging sector but also its expansive capabilities and global reach.

A Name That Resonates

Woodpack Global serves as a symbol of the dynamic and innovative nature of wooden packaging today. As supply chains adapt rapidly to global demands, this name change signifies the association's commitment to maintaining its relevance and influence within the industry. Hinton H. Howell, the Chairman of the Board and representative from Hinton Lumber Products, emphasized that the new name encapsulates the transition from local operations to a cohesive global network. He stated, "We are from wood. We are pallets. Our focus is wooden packaging. Our mantra remains - Pallets Move the World®." This phrase not only captures the essence of their mission but also illustrates their united front in advocating for the wooden pallet industry.

Reflecting Industry Changes

Brent McClendon, the association's CEO, remarked that this change is driven by member input and mirrors the industry's development. The rebranding to Woodpack Global aims to enhance the association's visibility and outreach, enabling it to exercise stronger leadership in pressing industry matters. Additionally, it aligns with the strategic expansion of their workforce, which is designed to bolster capabilities on important American issues while simultaneously providing increased value to their rapidly growing international network.

Upcoming Launch Event

The official unveiling of the Woodpack Global brand, including a new logo and identity, is set for the evening of March 25, 2026, during the annual executive conference. This event will mark a pivotal moment in the association's history, aiming to build a stronger and more interconnected future for wooden packaging.

About Woodpack Global

Formerly known as NWPCA, Woodpack Global represents the leading trade association for the wooden packaging industry. Founded in 1946, it includes over 820 member companies across 43 countries and operates lobbying offices in the EU, the United States, and Mexico. The organization focuses on advocacy, safety, sustainability, and innovation throughout the global supply chain. Woodpack Global remains committed to its message: Pallets Move the World®, promoting companies that facilitate modern commerce both locally and internationally.

In conclusion, the transition to Woodpack Global signifies not merely a change in name, but a forward-thinking approach that positions the association at the forefront of a booming industry. As it marches ahead, the collective spirit of collaboration and resilience continues to underpin its mission to enhance the wooden packaging sector worldwide.