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Strengthening HR Consulting in Vietnam: ONE-VALUE’s Approach to Enhancing Talent Management

ONE-VALUE Inc., based in Koto City, Tokyo, is intensifying its consulting services focused on organizational design and human resources for Japanese companies operating in Vietnam. As part of these efforts, they conducted a seminar on June 4, 2026, titled "Assessing and Developing Global Talent Beyond Japanese Language Proficiency."

This seminar specifically tackled the prevalent issue among Japanese firms in Vietnam: the challenge of employees not delivering results after recruitment. Rather than solely relying on language skills, the event advocated for a more comprehensive hiring strategy, detailing clearer job descriptions, effective mindset training, and robust post-hiring development methods.

In recent years, Vietnam has become a pivotal location for Japanese businesses, not only as a manufacturing hub but also as a center for sales, management, IT, development, marketing, and overall business administration. However, several challenges are often observed in the operation of local subsidiaries, such as:

• - Hiring individuals proficient in Japanese who nonetheless fail to produce results in practice.
• - The lack of a reporting structure, deadline awareness, and a quality-conscious mindset.
• - Rapid attrition rates among new hires.
• - Insufficient development of local management personnel, leading to continuous reliance on Japanese expatriates.
• - Ambiguity in evaluation and promotion criteria, hindering employee satisfaction.
• - Misalignment between the roles expected by headquarters and those understood by local employees.

ONE-VALUE believes these challenges are not merely due to a "talent shortage" or "hiring failures," but rather stem from inadequate design in job roles, evaluation systems, training frameworks, management structures, career progression pathways, and organizational culture.

Focusing on Role-Performance over Japanese Language Skills

While proficiency in Japanese remains a crucial element in hiring Vietnamese talent, solely emphasizing this criterion can result in a disconnect between expected roles and the actual capabilities of new hires. Therefore, the foundation of the hiring process should clarify "what results are expected in each role" rather than just focusing on language skills.

To address this, ONE-VALUE provides support for:

• - Designing organization charts and delineation of responsibilities for local subsidiaries.
• - Creating clear job descriptions.
• - Assessing hiring requirements and evaluation criteria tailored to specific roles.
• - Establishing distinct roles for Japanese expatriates and Vietnamese managers.
• - Formulating strategies for hiring and developing local management candidates.
• - Designing evaluation sheets and case questions for recruitment interviews.
• - Developing onboarding processes for new hires.

This structured approach allows for the recruitment and cultivation of not just "Japanese-speaking employees" but also individuals capable of delivering results in sales, nurturing managerial talent, and facilitating local operations in collaboration with the Japanese headquarters.

Understanding the Root Causes of Underperformance

During the seminar, it was emphasized that even talented Vietnamese employees may not inherently grasp the work strategies expected by Japanese firms. Key qualifications valued in Japanese companies include effective communication, timely consultations, record-keeping, progress sharing, and a commitment to quality output. However, such behaviors aren’t instilled merely through hiring; they require clear articulation, training, and a structured evaluative mechanism.

ONE-VALUE supports local firms in cultivating these essential attitudes by assisting with:

• - Designing rules for effective communication and reporting.
• - Standardizing meeting operations and documentation practices.
• - Establishing mechanisms for deadline management and progress reporting.
• - Implementing escalation procedures for problem-solving.
• - Creating communication guidelines with headquarters.
• - Providing mindset training for local employees.
• - Conducting management training for leadership roles.

Rather than ending at merely conducting training sessions, these efforts aim to align recruitment with actual operational processes, evaluation systems, and management methodologies. This alignment fosters an environment where hired talent can consistently achieve organizational results.

Retaining Skilled Vietnamese Talent: Beyond Just Salaries

In Vietnam, particularly among younger workers and the Gen Z demographic, work values are changing significantly. While salary remains important, there is a growing emphasis on career development, skill enhancement, work-life balance, and alignment with corporate culture.

Simply increasing salary levels is insufficient to retain top talent. Companies must comprehensively design parameters around salary progression, promotional pathways, training opportunities, support for qualifications, overseas assignments, and a culture that employees can resonate with.

ONE-VALUE offers various organizational and HR consulting services, including:

• - Tailored personnel systems for local subsidiaries.
• - Designing salary ranges, promotion criteria, and evaluation frameworks.
• - Visualizing career paths and promotion prerequisites.
• - Developing training programs for potential local management.
• - Analyzing staff turnover causes and formulating retention strategies.
• - Conducting surveys to gather feedback from local employees.
• - Analyzing management gaps between headquarters and local offices.
• - Supporting the establishment of HR and administrative frameworks within local subsidiaries.

Consulting on Organizational Design and HR Systems in Vietnam

For businesses facing challenges such as "employees not delivering results after hiring," "low retention among local staff," "dysfunctional evaluation systems," and "insufficient management development," ONE-VALUE encourages consultation. As a firm primarily focused on providing business support in Vietnam, ONE-VALUE is committed to solving organizational and talent challenges for Japanese enterprises, ultimately contributing to building a successful operation in the local market.

Contact Information

For inquiries, please reach out to:
ONE-VALUE Inc. Customer Service
[email protected]

About ONE-VALUE

Since its inception, ONE-VALUE has specialized in management consulting tailored for Vietnam. Leveraging deep expertise and practical experience in facilitating business between Japan and Vietnam, we continue to deliver effective solutions for our clients. Our strong network and comprehensive knowledge of Vietnam's market stand as our greatest strengths in this endeavor.

Management Consulting Services

ONE-VALUE provides consulting services for entering the Vietnamese market, including market research, company analysis, consumer studies, strategy formulation for market entry, investment advisory for joint ventures and startups, as well as M&A advisory services tailored to client needs.

Media Service

We manage media platforms focused on economic and business information relevant to Vietnam for business professionals. Additionally, we operate media tailored for the Vietnamese community in Japan.

Discover our media on Vietnam Business and Economy: Vietbiz

Other Services

ONE-VALUE offers additional services related to resolving challenges in Vietnam business, including BPO, interpretation and translation, business matching assistance, and trading services.

Visit our corporate site: ONE-VALUE Corporate Site