#Japan #Tokyo #FRED PERRY #Scott King #AN INVENTORY OF DETAIL

FRED PERRY Launches Limited Zine in Collaboration with Scott King

In an exciting new venture, the renowned British fashion label FRED PERRY has partnered with legendary art director Scott King to release an exclusive zine titled 'AN INVENTORY OF DETAIL'. This remarkable 60-page publication delves into the power of 'detail' in shaping our identity and preferences.

Scott King, a prominent figure in the UK's creative scene, has made significant contributions as an art director, graphic designer, and editor for influential publications like The Face and i-D. His extensive career has been a beacon of inspiration, guiding British youth culture and creative expressions. In 'AN INVENTORY OF DETAIL', King oversees everything from concept development to art direction and design, bringing his unique vision into focus.

The Concept Behind the Zine

The underlying theme of the zine revolves around the idea that our day-to-day choices are fundamentally informed by our tastes, which are consistently influenced by the details that encapsulate them. For instance, the embroidered laurel wreath on a shirt may be the reason someone selects it over another; the deeply resonant lyrics of a song could ignite a passion for a favorite band; and the emotional journey provoked by a film might captivate a viewer's heart.

These preferences and choices not only highlight our individuality but also reflect our histories and the details we've chosen to embrace. To explore this concept further, King and FRED PERRY reached out to various artists, musicians, and designers, inviting them to share their unique experiences about a specific detail that has helped define their identity. The responses, presented alongside visuals of FRED PERRY's classic items, provide an engaging narrative throughout the zine.

A Diverse Cast of Contributors

The publication features contributions from a diverse range of creators, including:

• - Alexis Taylor
• - Alistair Waterfield
• - Andrew Groves
• - Cameron West
• - Cary Kwok
• - Charles Jeffrey
• - Chloe Ackers
• - Craig Green
• - Dave Haslam
• - David Curtis-Ring
• - Elaine Constantine
• - George Shaw
• - Henry Shipton
• - Jeremy Deller
• - John Drabble
• - John Joseph Holt
• - Joseph Kondras
• - Kris Van Assche
• - Richard Turley
• - Stoyan Lukov
• - Tony Cokes
• - Wolfgang Tillmans

These contributions paint a rich tapestry of perspectives, celebrating the nuanced details that collectively shape the creative landscape.

The Essence of FRED PERRY

For FRED PERRY, design elements such as the laurel wreath and signature styles serve as critical identifiers of the brand's identity. Since its inception in 1952 by Wimbledon champion Fred Perry, the label has seamlessly integrated into the fabric of British subculture. The original FRED PERRY shirts, crafted to maintain their integrity, have become the unifying garb for various subcultures, from sports enthusiasts to musicians and artists.

The zine serves not just as a publication but as a cultural repository, connecting past influences with the present and looking towards the future. It captures FRED PERRY's long-standing ties with the culture and communities it resonates with.

Distribution Details

Title: AN INVENTORY OF DETAIL
Format: 60-page limited edition zine (Japanese version)
Distribution Locations: FRED PERRY SHOPS in Tokyo, Nagoya, and Osaka
Availability Start Date: Distribution begins from 9/4 at the Tokyo 10th-anniversary party, with specific dates for Nagoya and Osaka to follow in early September.
Distribution Method: Available for free at select stores, one copy per customer on a first-come, first-served basis, while supplies last.

Stop by your nearest FRED PERRY shop to grab a copy and immerse yourself in the cultural legacy that this pioneering brand continues to build upon. Experience the insights and connections encapsulated within 'AN INVENTORY OF DETAIL', and explore how detail remains intrinsic to identity.

For more information, visit FRED PERRY Official Site.
Follow them on Instagram: @fredperryjp and Twitter: @FRED_PERRY_JP.