#USA #New York #Lionsgate #Scentbird #TWILIGHT

A Magical Collaboration

Scentbird is thrilled to announce a collaboration with Lionsgate, bringing to fans of the iconic film series, The Twilight Saga, a unique and mesmerizing fragrance experience. This launch introduces the exclusive Twilight Eau de Parfum, inviting fans to immerse themselves in the enchanting world of Bella and Edward.

The Essence of Twilight

The Twilight Eau de Parfum is designed as a sensory translation of the saga's deeply emotional narrative. Crafted with a floral amber composition, this fragrance opens with the warm richness of plum butter, seamlessly blending into night-blooming tuberose and the light essence of moon flower. The scent concludes with decadent macadamia and creamy woods, encapsulating the essence of love that defies time, much like the story itself.

Elena Lécué, CMO of Scentbird, shared her excitement, stating, "Twilight has always captured hearts with its timeless love story and moody, romantic world. Through this collaboration, fans can step directly into that narrative, experiencing its emotional depth in a completely new way".

Marketing Strategy and Thematic Campaign

This launch will not only focus on the fragrance itself but also offers an engaging multi-phase marketing strategy. Scentbird plans to blend visual storytelling through social media content, featuring original cast members like Ashley Greene and Jackson Rathbone, creating a nostalgic connection to the franchise. In addition, fans can expect experiential sampling and high-impact out-of-home advertisements, all designed to engage both loyal fandoms and new discoverers.

Debbie Olshan, Director of Consumer Products at Lionsgate, stated, "This collaboration with Scentbird brings The Twilight Saga to life in an immersive and experiential way. We've designed this scent experience to be not just a product but something to be shared and cherished".

The Experience Awaits

The Twilight Eau de Parfum will only be available for a limited time and can be accessed through Scentbird via subscriptions and select à la carte formats. Scentbird aims to redefine fragrance discovery as a cultural experience, merging storytelling with sensory exploration. This limited collection illustrates their ongoing commitment to creating unique moments that resonate with fans.

For those longing to relive the enchanting essence of the Twilight Saga through scent, this collaboration stands as a testament to the franchise’s lasting impact in pop culture. Fans are encouraged to visit Scentbird to learn more about this capturing experience.

About Scentbird and Lionsgate

Scentbird is a leading fragrance discovery platform empowering consumers to find and explore a variety of designer and niche perfumes through exclusive collections and monthly subscriptions. Meanwhile, Lionsgate is globally recognized for its vast portfolio of acclaimed films and television shows, dedicated to engaging audiences through innovative, immersive experiences across multiple mediums. In an era where self-expression is paramount, this collaboration marks another step in the evolution of fragrance as an extension of identity and storytelling.

Immerse yourself in the scent of eternal love. Experience the magic of Twilight, blended into a fragrance that transcends time and brings fans closer to the beloved saga.