Galapagos Launches AI Platform 'AirMake' for Streamlined Web Marketing Applications

Galapagos Launches AirMake: A Game-Changer in Web Marketing

On May 29, 2025, Galapagos Inc., headquartered in Chiyoda, Tokyo, officially launched 'AirMake', an AI platform tailored specifically for web marketing. Boasting support for more than 1,000 companies and leveraging substantial data insights through over 2 million creative analyses monthly, this innovative solution aims to automate advertising campaigns from the ground up.

The Key Features of AirMake

Rich Data Implementation: AirMake integrates the proven 'winning patterns' gleaned from extensive collaborations, enhancing AI’s ability to create compelling ad copies, banners, and landing pages. It automates the creation and verification of marketing materials, alongside A/B testing analysis, thereby transforming the entire advertising workflow effectively and efficiently.
User-Friendly Interface: With no complex prompts necessary, AirMake offers an intuitive user interface designed to simplify usage. This ensures that marketing departments and agencies can efficiently tackle workforce shortages and skill gaps in the industry.
Significant Time Savings: By automating key web marketing processes, AirMake can reduce operational time by up to 90% compared to traditional methods internally used by Galapagos.

Addressing Current Market Challenges

In a landscape increasingly dominated by generative AI, the demand for optimization in advertising practices has surged. However, challenges remain:

Quality Concerns: Many existing generic AI tools fail to deliver the necessary quality results in advertising.
Complexity: Crafting efficient prompts and operational know-how can be overwhelming and complicated.
Human-Centric Processes: The reliance on parties with expertise for creative production and analysis complicates AI implementation strategies.

Recognizing these challenges, Galapagos sought to build a specialized solution. AirMake is a dedicated AI agent platform that streamlines the entire marketing process, from ideation to deployment.

The AirMake Overview

AirMake is an all-encompassing platform that brings together multiple AI agents responsible for critical aspects of web marketing, such as copy development, banner design, landing page structure, editing checks, and operational analyses, directly accessible via a chat-based UI.

AI Insights:

Winning Patterns: Incorporating intelligence from Galapagos's AIR Design initiative, where successful advertising patterns were identified from work with a thousand companies, AirMake builds high-performing content and strategies.

Seamless Experience:

No Prompt Requirement: Users need only input product names and target information to receive optimized advertising copy and outputs, eliminating the need for complex interactions common with generic AI tools.
Automated Analysis: The platform conducts automatic assessments of product and competitive analysis, integrated within the AI agents. This enhances the quality and lowers the effort needed to develop high-caliber marketing materials. Users can swiftly manage varying products and audience-specific content through easy one-click options.

Distinguishing AirMake from Generic AI

Unlike standard chatbots that typically lack the specialized depth necessary for web marketing, AirMake uses industry-specific know-how to deliver superior quality and automation capabilities. It eliminates learning burdens related to effective prompts, making creative generation accessible to all users.

Looking Ahead: A Future for Marketers

Galapagos envisions a future where marketers can focus on strategic tasks, minimizing routine responsibilities. AirMake enables more time for higher-value activities like strategy formulation and creative refinement.

Additionally, the company plans to expand its automation capabilities across related marketing functions, including social media management, report sharing, and content creation, driving toward an integrated platform that handles all aspects of web marketing effortlessly.

Insights from Leadership

Kenta Nakahira, CEO of Galapagos, comments:

“With AirMake, we aim for an industrial revolution in web marketing. We’re dedicated to liberating marketers from tedious tasks, allowing them to focus on their core responsibilities.”*

He emphasizes the potential of this homegrown AI agent amidst challenges from overseas competition, hoping to showcase Japan's capabilities in global markets.

Service Overview

- Service Name: AirMake
- Launch Date: May 29, 2025
- Pricing: Free trials and monthly subscription plans available (details on request).
- Usage: Onboarding possible within seven days using a dedicated management interface.
- Official Website: AirMake