Degree® Partners with Bronwyn Newport to Launch Layermaxxing in Park City

Degree® and Bronwyn Newport Collaborate on Layermaxxing



As the winter season fully sets in, Degree® has teamed up with fashion historian and television personality Bronwyn Newport to unveil an innovative approach to winter styling called Layermaxxing. This collaboration is making waves in Park City, Utah, where the buzz of one of winter's most fashionable weeks reaches its peak.

Layermaxxing is not just about piling on clothes to ward off the cold; it's a bold statement reflecting personality through fashion choices. While weathering the transitions between icy outdoor conditions and warm indoor settings, Newport embodies this maximalist approach to winter attire. The central player in this adventure is Degree Clinical 5X, designed to provide clinical-strength confidence against sweat, ensuring that Newport can effortlessly navigate her busy schedule without worrying about odor or dampness.

Chris Symmes, Head of Marketing at Degree, emphasized the product's intention: "We built our new Degree Clinical 5X line for real-life sweaty experiences. Whether it's navigating one of winter's most demanding weeks in Park City or steadily commuting on chilly mornings, our formula is made to withstand various situations that cause perspiration, thus providing users with the confidence they need."

The Layermaxxing Phenomenon



Fashion trends often evolve from practical needs, and Layermaxxing is no exception. It encourages individuals to embrace and experiment with their winter clothing by emphasizing layers, textures, and vibrant combinations. This concept has arisen from the idea of 'looksmaxxing'—an endeavor to maximize one's appearance through thoughtful, intentional choices in style.

Newport's enthusiasm for Layermaxxing stems from her belief that fashion should make a statement, especially in dynamic environments like Park City, where chilly temperatures are juxtaposed with bustling social activities. As she describes it: "This time of year in Park City is nonstop. The early mornings, long days, and the constant movement in freezing temperatures demand a look that not only captures attention but also feels comfortable to wear."

Her strategy involves utilizing Degree Clinical 5X as an invisible yet crucial base layer—acting as a shield against sweat while allowing her top layers and accessories to take center stage.

The Science Behind the Product



Degree Clinical 5X promises unparalleled performance with up to 96-hour protection against sweat and odor. It's specifically formulated for a wide range of scenarios where sweat might unexpectedly occur, thereby offering long-lasting freshness even amid unexpected temperature changes. Available in various forms, including sticks and sprays, this line caters to diverse preferences, ensuring that everyone finds a suitable method for their application.

This focus on performance doesn’t detract from the aromatics; users can expect pleasant scents that complement their daily activities. The challenge of balancing fashion and functionality is solved by Degree's innovative approach, making it a perfect ally for those embracing the maximalist winter aesthetic.

Celebrating the Partnership



Throughout this fashion week in Park City, Degree and Bronwyn Newport are set to engage audiences via social media, sharing snippets of their real-time experiences that encapsulate the essence of Layermaxxing. Their collaborative storytelling aims to merge fashion with practical lifestyle, ultimately highlighting how Degree Clinicals support the users in staying fresh and confident throughout their chaotic winter schedules.

As the winter season progresses, embracing experiences that require sweat management doesn't have to compromise style. Layermaxxing encourages individuals to express their unique personas via thoughtfully curated winter wardrobes, taking inspiration from Newport's adventurous spirit and Degree's commitment to providing reliable protection.

Now available at major retailers like Walmart and Amazon, consumers can pick up Degree Clinical 5X for an affordable price, ensuring that confidence is always within reach, even in the most demanding of winter conditions. By making choices that prioritize both style and substance, one can enjoy the winter months to the fullest and keep slaying the fashion game, no matter how cold it gets.

Topics Consumer Products & Retail)

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