#Zoomlion #Saudi Arabia #Riyadh #Innovation

Zoomlion Accelerates Global Expansion in Saudi Arabia

On December 19, 2024, Zoomlion Heavy Industry Science & Technology Co., Ltd. successfully hosted a significant event in Riyadh, Saudi Arabia, aimed at strengthening relationships with major clients and unveiling new technological innovations. The event showcased 24 localized innovative products across seven critical categories of construction machinery including mobile cranes, tower cranes, concrete machinery, earth-moving machines, aerial work platforms, and industrial vehicles. Additionally, three intelligent solutions for mining, nuclear power, and infrastructure projects were presented, alongside five core intelligent systems.

Chairman and CEO Zhan Chunxin actively engaged with clients during the event, discussing product quality, service efficiency, and parts supply. He also visited local construction sites, reinforcing Zoomlion's commitment to deepening collaboration and understanding the evolving needs of the Saudi market. This regional focus has been crucial for Zoomlion, given its strategic goal to integrate more closely with local operations and provide tailored solutions.

Products introduced during the event were engineered with precise adaptability to meet the unique environmental and operational conditions in Saudi Arabia. Passed through thorough testing and verification, these innovations also accounted for the operational routines of local drivers, enhancing the user experience and operational efficiency.

Client feedback was overwhelmingly positive, with industry leaders recognizing Zoomlion's capabilities. Shawaf Company’s Vice President mentioned that their long-standing partnership is a testament to mutual trust and success. The event served as a fantastic opportunity to engage with other industry professionals and build further connections.

Since entering the Saudi market in 2006, Zoomlion has established itself as a major player in the region. The company's local subsidiary, set up in 2021, has created a comprehensive service network with 16 branches under a “1+11+4” structure, allowing for widespread service coverage, timely technical assistance, and efficient parts supply. This structure has bolstered Zoomlion’s reputation as a reliable partner in Saudi Arabia.

The Saudi market plays a strategic role in Zoomlion's global plan, serving as a crucial platform for local technological advancements and collaborative growth. The ongoing innovation within products and services aims to ensure a superior experience for customers in Saudi Arabia and neighboring regions while strengthening Zoomlion's competitive advantage in the construction industry.

Zoomlion's proactive approach to localization illustrates the company’s broader strategy of embracing global challenges while catering to specific regional demands. Through this initiative, Zoomlion aims not only to support its growth but to contribute to the substantial development of the construction and industrial landscape in Saudi Arabia. Continued engagement with local partners and investments in community-specific solutions highlight Zoomlion’s long-term commitment to the region's economic progress and technological evolution.