Spectrum's Advertising Pioneer David Kline to Retire After 46 Impactful Years

Spectrum Announces Retirement of Advertising Executive David Kline

STAMFORD, Conn., February 11, 2025 - After an impressive career spanning four decades, David Kline has announced his retirement from his role as Executive Vice President at Charter and President of Spectrum Reach. His retirement will take effect in May, with Jason Brown, currently the Senior Vice President and Chief Revenue Officer of Spectrum Reach, stepping in to lead the organization.

Kline’s journey in the advertising sector has been nothing short of revolutionary. Over the course of his 46-year career, he has been instrumental in reshaping the television advertising narrative through various platforms, including traditional, digital, and streaming media. He has held pivotal positions at prominent firms such as Charter, Cablevision, Ensequence, and Visible World (now part of FreeWheel) and has been a driving force behind numerous innovations in the industry.

Among Kline's notable achievements are the introduction of linear household addressability, the implementation of large-scale interactive TV applications, and the development of data-driven media campaigns that leverage automation and multi-screen attribution. His leadership also steered the path for programmatic advertising, particularly in the context of political commercials during the 2024 election cycle, marking a first in the industry.

Since joining Charter in 2015, Spectrum Reach has burgeoned into a nearly $2 billion annual powerhouse, offering comprehensive advertising solutions that cater to local, regional, and national clients. Under his stewardship, the company has transformed its advertising infrastructure to allow for modern transactions based on impressions rather than traditional ratings, setting a new paradigm in the advertising landscape.

Rich DiGeronimo, President of Product and Technology at Charter, praised Kline's visionary guidance saying, "David is an industry pioneer whose leadership has played a critical role in transforming Spectrum Reach into an advertising leader. His relationships and contributions will be felt for years to come. We wish him all the best in his future endeavors."

Transition to New Leadership

Jason Brown, who will assume the Executive Vice President role, brings nearly 30 years of advertising sales experience to Spectrum Reach. He has a strong background in leading sales initiatives and revenue growth strategies across multiple media platforms. Before joining Spectrum in 2023, Brown was Senior Vice President of Advertising Sales at DIRECTV Advertising, overseeing revenue for DIRECTV products. He has also held senior roles at WarnerMedia and led sales for Xandr, a division of ATT.

DiGeronimo expressed confidence in Brown's ability to lead Spectrum Reach into the future, emphasizing his innovative approach to advertising and his capacity for driving revenue growth in an evolving media environment. "Jason’s extensive experience and forward-thinking approach will be essential as we continue to evolve in the rapidly changing landscape of advertising," he stated.

Brown's transition into leadership comes alongside the growth of Spectrum Reach, which operates in 36 states and 91 markets, providing customized advertising solutions for over 23,000 clients across the nation. As he steps into this leadership role, he will be tasked with advancing the company’s commitment to data-driven, tailored advertising solutions that meet the needs of a diverse client base.

Conclusion

David Kline's departure signifies a substantial shift for Spectrum Reach, heralding in a new chapter that promises continued innovation and growth under Jason Brown's leadership. As an organization that prides itself on adapting to the ever-changing media environment, Spectrum Reach’s future looks to be in capable hands as it forges ahead in delivering sophisticated advertising solutions.

For more information about Spectrum’s offerings, visit corporate.charter.com.