#Japan #Tokyo #Shaved Ice #BRITA #Niko and...

Unveiling the Niko and BRITA Collaboration

A delightful collaboration event between the style editorial brand Niko and the esteemed water filtration company BRITA Japan will take place from August 17 to August 30, 2026. Hosted at the flagship store "Niko and ... TOKYO" in Harajuku, this event promises to offer visitors an immersive experience centered around the theme of enjoying delicious water in one’s unique style.

This event is part of BRITA's brand campaign "Own your thing." It will showcase a variety of lifestyle displays merging Niko's clothing and outdoor items with BRITA products. Notably, attendees will have the chance to enjoy the exclusive "BRITA Pure Shaved Ice," made using filtered water from BRITA, alongside various lifestyle experiences and in-store promotions.

The Concept Behind the Collaboration

BRITA aims to inspire a more sustainable lifestyle through better drinking experiences, aligning perfectly with the Niko brand, which curates a whimsical approach to everyday items across fashion, lifestyle, and food. This collaboration redefines hydration, encouraging attendees to make it an integral part of their stylish daily lives.

In-store presentations will blend Niko's apparel with BRITA products, showcasing them in realistic city and outdoor settings. This will illustrate how BRITA fits seamlessly into various lifestyles, whether in an urban environment or amidst nature.

Additionally, at the adjacent "Niko and ... COFFEE," the exclusive shaved ice treat will be available, crafted from BRITA-filtered water. The unique lightness of this ice enhances the flavors of fresh fruit toppings, ensuring an exquisite taste experience.

Shaved Ice Flavors Available (680 yen each):

• - Strawberry: Featuring a homemade syrup from Japanese strawberries, topped with fresh pieces for a juicy taste.
• - Mango: A delightful blend of rich mango syrup and fruit, evoking a tropical feel.
• - Peach: A gentle sweetness from peach syrup paired with delicate white peach compote.

Special Promotions During the Event

To celebrate this collaboration, BRITA is offering exciting giveaways. Customers who purchase BRITA products or order collaboration menu items at Niko and ... COFFEE can receive a limited-edition sticker while supplies last. Additionally, sharing a post about the collaboration using the hashtags #BRITA and #ぶりたであう on social media can enter participants into a drawing for BRITA water filter cartridges.

Exclusive BRITA Products

For this event, the BRITA LARQ series will be available for purchase for the first time, alongside special pricing on other BRITA filtration products:

• - BRITA LARQ iQ Bottle (21,780 yen) - Available in white and black
• - BRITA LARQ Essential Bottle (7,898 yen) - Available in multiple colors including beige and green
• - Rugged Pitcher (3,278 yen) - Offered at a special price
• - BRITA Active Bottle (1,078 yen) - Available in various hues

Event Details

• - Location: Niko and ... TOKYO (6-12-20 Jingumae, Shibuya, Tokyo)
• - Dates: August 17–30, 2026
• - Admission: Free

Additionally, after this collaboration, BRITA plans to participate in the cultural festival "UNI9UE PARK" in October 2026. At this event, visitors will find BRITA water filtration products and enjoy easy access to refreshing BRITA water through a tank filtration setup.

About Niko and ...

Founded to offer not just practicality but also a sense of creativity and surprise, Niko and ... encompasses a wide array of items from apparel to lifestyle goods. The brand aims to resonate with customers in their 20s and 30s, establishing a distinctive style through an engaging shopping experience. With 149 locations nationwide, Niko and ... continues to grow its community.

About BRITA Group

BRITA Group is a leading company in the field of beverage water optimization, with significant sales and operations in over 70 countries. Focused on sustainable initiatives, BRITA emphasizes reducing its environmental impact while enhancing consumer experiences through innovative water solutions. BRITA Japan aims to contribute significantly to environmental protection through its business operations.

For more information about this unique collaboration and event details, visit niko and ... and BRITA Japan.