#Japan #Tokyo #Nahit #Boldies #Profitable Marketing

Strengthening Management: Nahit's New Executive Team

Nahit Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Tomoki Adachi) is excited to share the appointment of three new executive officers effective October 1, 2025. This strategic move aims to bolster the company's growth initiatives and organizational structure. The newly appointed executives have been pivotal in leading the D2C business, total marketing operations, and management/M&A sectors. By integrating on-ground management leadership with executive decision-making, Nahit seeks to expedite the realization of its long-term vision.

Background

Nahit champions the vision of enhancing Japan's marketing prowess as a next-generation marketing company, aiming for impressive targets by 2040: ¥200 billion in sales, 3,000 employees, 50 subsidiaries, and the cultivation of 200 CXO talents. In recent years, the company has simultaneously driven new business and organizational reforms across various sectors, including D2C, total marketing, and management/M&A. The recent executive appointments are designed to elevate on-ground leadership to the executive level, thereby increasing decision-making speed and business momentum in response to rapidly expanding operations and diverse management challenges.

New Executive Officers: Roles and Expectations

The new appointments intend to galvanize business growth and organizational fortification within Nahit.

• - Chihiro Nakata has been at the forefront of Nahit Group's D2C operations, previously serving as the CEO of its key subsidiary, Boldies. She aims to establish a sustainable business model embodying Nahit's "Profitable Marketing philosophy" while further expanding the D2C domain.

• - Yosuke Furuta has led Nahit's total marketing strategy, effectively integrating SNS, ads, and offline marketing to directly enhance clients' growth. His forthcoming objectives are to spearhead new service developments and nurture talent essential for organizational growth.

• - Imure Ichinosuke Miyashita has supported Nahit's overall management, propelling the rapid growth of the entire group. He will supervise M&A initiatives, optimize the business portfolio, strengthen governance, and nurture next-generation management talent, ensuring the overall harmony within the group while contributing to business growth.

Profiles of the New Executives

Chihiro Nakata

• - Position: Head of D2C Business Division and President of Boldies
• - Profile: Born in 1995 in Tokyo, she joined CyberAgent for internet advertising sales post-graduation in 2018, before founding the D2C initiative at Nahit in 2021 and stepping up as Boldies' CEO the same year.
• - Comment: “I am honored to be named an executive officer. As the first female officer at Nahit, I aim to become a pivotal force for D2C's growth and broaden career opportunities. Together, we will continue our challenge under the shared goal of 'Winning Together with Colleagues.'”

Yosuke Furuta

• - Position: Head of Total Marketing Division
• - Profile: Born in 1990 in Chiba, he transitioned from a beverage sales position to joining Ceres in 2015, where he held various leadership roles in ASP business before joining Nahit in July 2024.
• - Comment: “Through performance-based advertising, I am determined to lead Nahit to become Japan's representative SNS marketing firm while embodying the values of 'Colleagues x Growth x Victory.'”

Imure Ichinosuke Miyashita

• - Position: Head of Corporate Planning Department
• - Profile: Born in 1998 in Tokyo, he started an entrepreneurial venture in real estate during college, later expanding into arts and entertainment before joining Nahit in February 2024 to establish corporate planning.
• - Comment: “By actively pursuing M&A as a growth strategy, I strive to propel Nahit to become Japan's premier SNS marketing company.”

Comments from CEO Tomoki Adachi

“Creating the next generation of leaders from the ground up is paramount for Nahit. The appointment of these three executive officers marks a significant step in embedding our culture of 'Winning Together' into our management layers as we accelerate towards realizing our 2040 vision.”

Future Executive Structure

The post-October 1, 2025, executive structure is as follows:

• - Tomoki Adachi - CEO
• - Waka Ai Yokote - Director
• - Shu Matsumura - Director
• - Shintaro Yamada - Director
• - Yuma Kurita - Director
• - Tomohiro Watanabe - Director
• - Genya Taguchi - External Director
• - Fukimiya Matsuura - Executive Officer, Head of Influencer Division
• - Chihiro Nakata - Executive Officer, Head of D2C Division, and President of Boldies
• - Yosuke Furuta - Executive Officer, Head of Total Marketing Division
• - Ichinosuke Miyashita - Executive Officer, Head of Corporate Planning Department (Management/M&A).

Key Focus Areas of the New System

With this new organizational framework, Nahit will concentrate on:
1. Diversifying Business and Enhancing Profitability: Establishing a marketing model that connects to profits focused on D2C, total marketing, and M&A while strengthening ties within the advertising marketing sector.
2. Fostering Future Leaders and Early Promotions: Enhancing mechanisms for promoting young and on-ground leaders into management roles, accelerating the realization of the '200 CXO talent initiative.'
3. Balancing Organizational Speed and Culture of Communication: Maintaining optimal organizational structures, expeditious decision-making, and a culture enriched by stronger relationships, even as the group scales.

About Nahit Co., Ltd.

Nahit represents a new era in marketing, acting as a support partner that formulates and executes promotional strategies for client firms while also developing and operating its own products. With a promise of delivering "Profitable Marketing", Nahit ensures meaningful marketing solutions for clients. Upholding the philosophy of "Winning Together with Colleagues.", Nahit strives toward community prosperity, aiming for growth and victory in a free-spirited, non-public environment. For more information, visit Nahit’s Corporate Site.

• - Location: Shibuya, Tokyo
• - Founded: July 2018
• - Business Areas: Marketing, D2C, creative, human resource development, etc.