#Japan #Tokyo #SHEIN #Sweet #Mayu Yokota

SHEIN x sweet Collaboration with Mayu Yokota

SHEIN, a global online fashion and lifestyle brand managed by SHEIN Group, is expanding its influence by collaborating with the renowned magazine 'sweet'. Starting from May 29, 2026, this collaboration features Mayu Yokota, a popular model and actress, as she presents her stylish takes on this season's trends.

In this exciting partnership, Mayu showcases three distinct style themes: "Resort Style," "Preppy," and "Sporty". Each theme encapsulates the essence of modern fashion while incorporating the latest trends from SHEIN's collection.

Trendy Themes by Mayu Yokota

1. Resort Style
This theme embodies freedom and relaxation, perfect for enjoying the summer. The collection includes a charming mini dress priced at ¥1,228, stylish bottoms for ¥1,777, and fashionable accessories such as a hat for ¥875 and a bag for ¥1,504. Each item enhances the laid-back yet chic vibe that is perfect for a resort getaway.

2. Preppy Style
Mayu’s preppy looks combine classic elements with contemporary flair. Highlighting items such as a trendy top for ¥1,608 and tailored bottoms for ¥1,831, this style resonates with a sophisticated yet youthful aesthetic. Don't forget the cute hair clip for just ¥251!

3. Sporty Style
Radiating positivity and energy, the sporty theme includes dynamic pieces like a stylish outer jacket for ¥3,390 and a comfortable t-shirt for ¥536. Pair these with sporty sneakers priced at ¥2,988 for an outfit that celebrates movement and vibrancy.

Special Offers to Celebrate the Collaboration

In honor of this exciting collaboration, SHEIN is also offering exclusive perks for fashion lovers! Shoppers can take advantage of a limited-time coupon that provides discounts of up to 25% on their purchases. The details are as follows:

• - 10% off on orders of ¥2,000 or more
• - 20% off on orders of ¥5,000 or more
• - 25% off on orders of ¥9,000 or more

The special coupon code is sweet26PR, valid from May 29, 2026, to June 28, 2026.

Participate in Our SNS Campaign!

To add more excitement, SHEIN is organizing a social media campaign where participants can win gift cards worth up to ¥50,000! By engaging with our posts on Instagram and X, you can increase your chances of winning. The more comments and shares we receive, the more winners will be selected!

Mayu Yokota: A Rising Star

Mayu Yokota, born in 1999 in Tokyo, began her career as a model after winning the 'Seventeen' Grand Prix in 2014. She is currently a model for the magazine 'non-no' and has made her acting debut in popular Japanese dramas and films. Known for her vibrant personality, she also appears in various TV shows, including 'World's End Q!'.

About 'sweet' Magazine

The magazine 'sweet' focuses on the lifestyle of women in their late twenties, emphasizing fashion, beauty, and self-improvement. Aimed at young women eager to invest in themselves and enjoy life to the fullest, 'sweet' offers a plethora of tips and advice for living stylishly.

SHEIN, with its mission to provide fashionable items at affordable prices, is committed to innovating the fashion industry for a smart, sustainable future. By blending chic styles with reasonable pricing, SHEIN aims to deliver the joy of fashion to everyone.

Here's how you can explore this collaboration further: Visit the special collaboration page here.