Introducing the New Chocolate Pie: Hokkaido Caramel Cheesecake for Relaxation Moments
Lotte Co., Ltd., headquartered in Shinjuku, Tokyo, has announced the launch of a new series of chocolate pies, titled "Chocolate Pie for Break Time": the third installment features an enticing flavor - Hokkaido Caramel Cheesecake. Set to hit stores nationwide on March 17, 2026, this product is developed based on the feedback of over 1,000 customers who previously tasted the first flavor, Matcha Tiramisu, released in March 2025.
The Chocolate Pie team at Lotte embarked on exploring the ideal flavor for those much-needed breaks in daily life. This time, they introduce a unique combination of caramel and cheese, marking a first for the chocolate pie brand. Perfect for those little moments of relaxation during chores or work, the Hokkaido Caramel Cheesecake Chocolate Pie invites consumers to indulge.
This chocolate pie offers an ideal taste for anyone who needs a short respite during their busy day.
Tomoki Aizawa from Lotte’s Chocolate Pie brand expresses enthusiasm for the third installment of the series.
He stated, "We aspire for our customers to find solace and comfort during their break times with our chocolate pie. This new flavor, crafted based on insights from over a thousand taste testers who enjoyed our first flavor, resonates with the feedback indicating a desire for comforting sweetness to reward themselves, while also balancing bitterness and refreshing aftertaste to prepare for more endeavors ahead."
The team found that caramel and cheese consistently emerged as favorite flavors. Sensitive to these desires, they developed the Hokkaido Caramel Cheesecake flavor, marrying sweetness with a hint of bitterness and a refreshing end note. Harnessing quality local ingredients from Hokkaido, this chocolate pie embodies sophistication and uniqueness, promising customers a delightful indulgence.
In addition to this new offering, Lotte is refreshing its individual chocolate pies, including the "Syrupy Caramel Butter" and "Bitter Dark Cocoa" options, tailored for enjoyment during spring and summer. The velvety caramel cream and melting butter sauce create a sweet experience, while a rich chocolate cake with exquisite cocoa sauce imparts a distinctly bitter taste.
As warmer weather approaches, Lotte has also optimized these products for refrigeration, enhancing the experience of eating chilled, aligning with their consumer research indicating that a significant percentage of chocolate pie fans prefer their treats cold in the spring and summer.
In conclusion, whether enjoyed at room temperature or slightly chilled for a refreshing taste, Lotte’s latest innovations ensure that chocolate pies remain a delightful treat perfect for all seasons. For more information and offerings, visit Lotte’s official website.
Note: This report utilizes findings from a survey conducted by Lotte, demonstrating that nearly half of participants enjoyed chocolate pies cold during the spring, with over 80% in summer (N=642).
The Chocolate Pie team at Lotte embarked on exploring the ideal flavor for those much-needed breaks in daily life. This time, they introduce a unique combination of caramel and cheese, marking a first for the chocolate pie brand. Perfect for those little moments of relaxation during chores or work, the Hokkaido Caramel Cheesecake Chocolate Pie invites consumers to indulge.
Product Highlights
This chocolate pie offers an ideal taste for anyone who needs a short respite during their busy day.
- - Unique Flavor Combination: Developed using customer suggestions, it boasts an innovative fusion of rich caramel and smooth cheese, reflecting the exquisite taste of Hokkaido's caramel cheesecake.
- - Quality Ingredients: The pie features 1.2% Hokkaido caramel sauce and 0.8% Hokkaido cheese (in raw equivalent), enveloped in a luscious chocolate coating. This creates a delightful balance of sweetness, richness, and acidity, articulated through the chocolate pie’s signature flavor.
Product Information
- - Name: Chocolate Pie - Hokkaido Caramel Cheesecake
- - Release Date: March 17, 2026
- - Available: Nationwide
- - Quantity: 6 pieces
- - Price: Open price, with a suggested retail price of approximately 462 yen (tax included)
A Message from the Lotte Chocolate Pie Team
Tomoki Aizawa from Lotte’s Chocolate Pie brand expresses enthusiasm for the third installment of the series.
He stated, "We aspire for our customers to find solace and comfort during their break times with our chocolate pie. This new flavor, crafted based on insights from over a thousand taste testers who enjoyed our first flavor, resonates with the feedback indicating a desire for comforting sweetness to reward themselves, while also balancing bitterness and refreshing aftertaste to prepare for more endeavors ahead."
The team found that caramel and cheese consistently emerged as favorite flavors. Sensitive to these desires, they developed the Hokkaido Caramel Cheesecake flavor, marrying sweetness with a hint of bitterness and a refreshing end note. Harnessing quality local ingredients from Hokkaido, this chocolate pie embodies sophistication and uniqueness, promising customers a delightful indulgence.
In addition to this new offering, Lotte is refreshing its individual chocolate pies, including the "Syrupy Caramel Butter" and "Bitter Dark Cocoa" options, tailored for enjoyment during spring and summer. The velvety caramel cream and melting butter sauce create a sweet experience, while a rich chocolate cake with exquisite cocoa sauce imparts a distinctly bitter taste.
As warmer weather approaches, Lotte has also optimized these products for refrigeration, enhancing the experience of eating chilled, aligning with their consumer research indicating that a significant percentage of chocolate pie fans prefer their treats cold in the spring and summer.
In conclusion, whether enjoyed at room temperature or slightly chilled for a refreshing taste, Lotte’s latest innovations ensure that chocolate pies remain a delightful treat perfect for all seasons. For more information and offerings, visit Lotte’s official website.
Note: This report utilizes findings from a survey conducted by Lotte, demonstrating that nearly half of participants enjoyed chocolate pies cold during the spring, with over 80% in summer (N=642).
Topics Consumer Products & Retail）
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