#Japan #Sensitive Skin #Tokyo #Skincare Innovation #DECENCIA

DECENCIA's Unique Influencer Event in Tokyo

On June 22, 2023, DECENCIA, a brand under the POLA ORBIS Group, hosted a unique influencer event at its office in Gotanda, Tokyo. This event provided a rare opportunity to engage directly with influencers and deepen their understanding of the brand, its commitment to sensitive skin research, and the development of its products.

Building Connections Through Direct Interaction

At DECENCIA, the focus has always been on engaging directly with customers, especially as an e-commerce-driven brand. The influencer event aimed to foster an intimate environment where guests could mingle with company employees and learn more about the brand’s background and philosophy. The event included seminars, product development stories, hands-on experiences, and small discussion groups to facilitate genuine conversations.

Attendees were gifted DECENCIA Lotion and Cream, allowing them to connect with employees while discussing their skin concerns and daily skincare routines. This personal touch created a special atmosphere where participants could feel closer to the brand and its offerings.

Learning About the Brand's Foundation

The first half of the event featured a comprehensive introduction to how DECENCIA was founded and its commitment to sensitive skin research. The theme, "Don't Underestimate! Hidden Sensitive Skin," addressed subtle signs of sensitive skin and the everyday skin stressors participants might encounter. An interactive sensitivity score was also introduced, allowing attendees to assess their sensitivity levels directly. Many questions and keen interest in the brand's values and skincare focus arose during the seminar.

Engaging with the Brand's Vision

The next part of the event saw the CEO, Hideki Nishino, personally answering questions from participants. Topics ranged from the brand's core values to practical skincare tips. Nishino’s direct engagement allowed the influencers to grasp not only the product specifics but also the essence and character behind DECENCIA. This communication helped solidify a personal connection to the brand, beyond just its product lineup.

Exploring Product Development Insights

Following the Q&A, the product planning team shed light on DECENCIA's proprietary technology, "VitalCycle Veil®". They shared the journey of product development, including challenges faced during prototyping, providing an insider’s view into the creation of high-quality skincare. This rare behind-the-scenes look deepened the attendees’ appreciation of the products and the brand as a whole.

Hands-On Experience with the Products

In the second half of the event, influencers had the chance to try the DECENCIA Lotion and Cream through a hands-on ‘touch-up’ activity. Groups of participants, accompanied by staff, explored the proper usage and recommended skincare tips. This interactive segment encouraged open discussions about skin concerns and personalized care routines, creating a relaxed environment for dialogue.

Through this approach, DECENCIA demonstrated its dedication to understanding and supporting its customers by listening to their real voices.

Fostering Community Connections

The event concluded with a casual roundtable discussion among participants and employees. They candidly shared feedback about the products, their skin concerns, and skincare practices. This collaborative atmosphere allowed for organic exchanges and highlighted DECENCIA's commitment to ongoing dialogues with its customers. The warm and inviting environment underscored the brand's intent to provide experiences that transcend product transactions.

About DECENCIA

DECENCIA focuses on sensitive skin care and strives to address the challenges faced by individuals with skin sensitivities, aiming to eliminate the unfairness associated with skin issues. Backed by the POLA ORBIS Group, DECENCIA develops products based on scientific research and a deep understanding of the needs of those with sensitive skin. Their mission is to liberate both the hearts and skin of those who suffer from these issues.

For more information, visit the official DECENCIA website.

DECENCIA Product Offerings

• - DECENCIA Lotion (Sensitive Skin) 125mL: ¥5,720 (tax included) / Refill: ¥5,390 (tax included). High moisturizing toner that provides deep hydration without stickiness.
• - DECENCIA Cream (Sensitive Skin) 30g: ¥6,380 (tax included) / Refill: ¥6,050 (tax included). A rich cream designed to maintain moisture and promote a healthy skin barrier.

DECENCIA is continually committed to delivering not just products, but meaningful brand experiences that resonate with its customers.