#Japan #Tokyo #wellness #Harajuku #VITABON

VITABON Bio Opens Its Doors in Harajuku

VITABON Bio, a company renowned for its dedication to wellness culture in South Korea, has proudly celebrated its 10th anniversary by launching its new store, "VITABON Bio Harajuku," on March 7, 2026. This grand opening took place amidst a buzz of excitement, as influencers, media representatives, and notable personalities gathered to participate in the commemorative event, exploring the brand's unique essence and product allure.

One of the highlights of the event was the presence of influencer On Oppa, boasting around 20 million followers on TikTok, who contributed to the festive atmosphere. Joining him was Roman Militsyn, the former representative of Philip Morris, who expressed his strong interest in the wellness culture that VITABON advocates. To further his commitment to this philosophy, he graciously accepted a role as an advisor for the company.

As part of the opening festivities, VITABON introduced its exclusive product line, the V°21 FLOWER ZERO series, which includes the highly anticipated "V°21 FLOWER ZERO ROSE," attracting considerable attention. Event attendees were treated to a selection of VITABON fragrances, receiving complimentary samples from two product lines: the compact "COTTON CANDY ZERO" featuring five delightful flavors, and the basic line, "V21 ZERO."

Store Overview

Name: VITABON Bio Harajuku
Location: 3-23-7 Jinguumae, Shibuya-ku, Tokyo 150-0001
Opening Date: March 7, 2026
Business Hours: 12:00 PM - 8:00 PM
Closed: No regular holidays
Store Concept: A retail space for VITABON products and experiential activities
Official Website: VITABON Official
Official Instagram: VITABON Instagram

Inside the showroom, the first floor is designed to showcase products from the V°21 series, allowing visitors to interact with the items directly, exploring the scents and experiences prior to purchase. The second floor features a shisha room where guests can enjoy electronic shisha with five distinctive flavors, all within a luxurious and intimate environment designed for relaxation.

The event day was vibrant with attendees, including various influencers and distinguished guests, who collectively immersed themselves in VITABON's fragrance and revitalizing offerings. Guests had the opportunity to savor the exclusive flavors unique to "VITABON SHISHA," while enjoying the refined scents intrinsic to these products. Witnesses were delighted by the elegant setting, where they could explore the new dimensions of VITABON's offerings, capturing moments through photography within this social atmosphere.

Another focal point of the showroom event was the ceremonial ribbon-cutting commemorating VITABON’s 10th anniversary. The ceremony featured LIM BOMIN, the company representative, alongside Roman Militsyn, celebrating this milestone with applause and jubilation from attendees, making for a remarkable celebration.

Future Developments

Looking ahead, VITABON Bio views the newly opened “VITABON Bio Harajuku” as a cornerstone for expanding its brand presence in Japan. Plans include the establishment of further experiential stores in major Japanese cities, fostering deeper engagement with consumers. Coinciding with the Harajuku store's opening, the V°21 FLOWER ZERO series, particularly the "ROSE" flavor, will be introduced, as VITABON continues to innovate with new flavors and product lines tailored for the Japanese market. The overarching goal remains to amplify brand awareness through experiential retail that emphasizes customer engagement.

About VITABON

VITABON is a wellness-focused, non-nicotine brand that champions lifestyle enhancement through aromatic experiences. Leveraging plant-based ingredients and herbal aromas, the brand proposes refreshing daily practices that prioritize well-being. Debuting in Japan in 2016, VITABON has steadily cultivated its brand recognition within the country, offering diverse flavors, including aloe vera, shine berry, peach ice, mango, and strawberry, primarily through its V21 series.

Among its product lines are the compact "COTTON CANDY" range, designed for convenience, and the premium "FLOWER" line, which features essential oils from flowers like rose, chamomile, and jasmine.

VITABON SHISHA: A Unique Experience

The VITABON SHISHA features a sophisticated design crafted from stainless steel and reinforced glass, reflecting a modern aesthetic inspired by 20th-century industrial design. Utilizing effects from the works of renowned designer Philippe Starck, VITABON SHISHA combines functionality with artistry. With its unique pods offering flavors such as melon, peach, aloe vera, mango, and green tea, VITABON SHISHA delivers a refreshing experience through vapor, enhancing life's special moments.

Company Profile

• - Company Name: VITABON Bio
• - Business Scope: Development and sale of wellness-oriented non-nicotine products
• - Established: 2016
• - Brand Name: VITABON
• - Brand Concept: Promoting a balanced, healthy lifestyle through plant-derived and herbal-based products designed for revitalizing daily experiences and supporting well-being.

The opening of VITABON Bio in Harajuku marks an exciting chapter for the brand, promising a bright future for its wellness-centric offerings in the Japanese market.