Revolutionizing Traditional Japanese Sweets with Age.3's Matcha Brulee

In a delightful blend of tradition and innovation, Age.3 ASAKUSA has launched its latest creation: the Matcha Brulee. This new dessert is creating a buzz, featuring prominently in popular TV shows like ZIP! and Lavitt! As a unique twist on traditional Japanese sweets, this treat is gaining traction among both local patrons and international tourists.

What is Matcha Brulee?

The Matcha Brulee features a rich and creamy matcha filling, generously infused with high-quality matcha. Its surface is beautifully caramelized to create a burst of flavor, while delicate fried bread encloses this heavenly mixture. The result? A quintessentially Japanese dessert that provides a perfect balance between bitterness and sweetness, all while being conveniently handheld, making it an ideal snack for those exploring the vibrant streets of Asakusa.

A Refreshing Summer Sweet

With the warm weather approaching, the Matcha Brulee presents itself as a refreshing option to enjoy Japanese sweets without overwhelming sweetness. The experience of savoring the slightly bitter matcha, combined with the crispiness from the caramelized top, crafts a divine tasting journey that’s simply irresistible. Gaining popularity among foreign tourists, it’s fast becoming a “must-try” item upon visiting Asakusa, with many emphasizing its exclusivity as a local delicacy.

Special Flavor Set Promotions

In addition to the delicious Matcha Brulee, Age.3 offers exciting promotions! Customers can choose three different sweet sandwiches in a set with a complimentary photogenic original box. Mixing and matching flavors is encouraged, so you can try various combinations, such as Matcha Brulee paired with Crème Brûlée and Chocolate Banana. It’s a perfect solution for gift-giving, friendly tastings, or that sweet indulgence you deserve.

Enjoy the freshly fried texture and creamy filling of Age.3’s popular sweets at special campaign prices. Don’t miss the opportunity to experience these delightful flavors!

Product Details

- Product Name: Matcha Brulee
- Price: ¥950 (including tax, may vary by store)
- Store Location: Age.3 ASAKUSA, 2-7-22 Asakusa, Taito City, Tokyo
- Contact: 03-6284-7136
- Instagram: Age.3 ASAKUSA

The whipped cream used in the fried sandwich is a unique blend designed to be low in sugar. Utilizing a natural sweetener called 'Lacanto,' this ingredient mimics sweetness without the calories associated with regular sugar. By combining the high-purity extract from the monk fruit with another natural sweetener called Erythritol, they’ve achieved a delightful sweetness that balances well while keeping the whipped cream light and pleasant throughout.

About Age.3

Founded in 2020 in Kama City, Fukuoka, Age.3 began its journey with a focus on crafting sweet delights featuring local fruits. Continuing their innovative spirit, they developed the new concept of fried sandwiches combining low-sugar whipped cream with a unique chewy and crispy bread texture, opening their doors to Age.3 GINZA in December 2023. As the brand expands, they’ve begun to reach global audiences, planning to open outposts in Harajuku and across several international locations, including Hong Kong, Shanghai, and Sydney. International developments will continue, with Manila recently becoming the fourth overseas location.

The culinary prowess comes from the expertise of the head chef, Kohei Matsushita, who honed his skills at high-tier establishments like Hotel Okura in Tokyo, Kyoto, and Fukuoka. He now heads the creative direction for Age.3’s delectable offerings.

Conclusion

Age.3 ASAKUSA represents a refreshing fusion of tradition and modernity. By innovating classic Japanese desserts with style and flavor, they continue to redefine the sweets landscape. With the Matcha Brulee leading the charge, there's no doubt that this delightful creation will win the hearts of many visitors as well as locals. Join the trend and experience the sweetness of Age.3 today!