A Fresh Take on Fanta: Grape and Orange Revamped Using AI Technology
Coca-Cola is set to delight fans with the relaunch of its iconic Fanta Grape and Fanta Orange flavors on April 13, 2026. This revamp promises a more vibrant and refreshing taste experience than ever before, thanks to the innovative use of AI technology in product development, making it the first instance of such technology being utilized in Coca-Cola Japan’s products.
The company analyzed extensive taste data in conjunction with consumer preferences to redefine what makes Fanta truly delicious. By doing so, the goal was to achieve an unprecedented fruity flavor profile that resonates with Japanese consumers. The newly enhanced Fanta offerings are set to brighten any occasion, providing a beverage that brings joy and excitement.
In tandem with the launch, a digital campaign titled