Accelerating Growth: The Rise of TikTok Organic Marketing in E-Commerce

The Ureru Net Advertising Group, based in Fukuoka, Japan, is preparing to enhance its TikTok organic marketing services through its subsidiary, Ureru Cross-Border E-Commerce Co., Ltd. This initiative signals a major shift towards leveraging organic content on social media platforms to drive sales, rather than relying solely on paid advertising. The company aims to empower brands to create organic viral moments within TikTok, building a community engagement that can significantly boost sales.

The Need for TikTok Organic Solutions

With the growing influence of TikTok, particularly among younger demographics, the line between paid advertisements and organic user-generated content is increasingly blurred. This trend is particularly pronounced in Japan, where it is projected that TikTok will generate a staggering 2.375 trillion yen in consumer spending by 2024, representing a 37% increase from the previous year.

However, as brands increasingly rely on paid advertising, challenges such as escalating ad costs and budget efficiency become more pronounced. Therefore, the ability to create