Experience the Innovative Cooling Technology of SHIELDÉ's First Ever POP UP Store in Shibuya

Experience the Innovative Cooling Technology of SHIELDÉ

From June 10 to June 16, 2026, Shibuya's Tokyu Plaza will be hosting the first-ever POP UP store for SHIELDÉ, a cutting-edge innerwear brand launched in Spring/Summer 2026. This event promises to introduce guests to the exhilarating concept of innerwear designed not to retain heat.

Created by Toko Shoji Co., Ltd., SHIELDÉ features a pioneering design that integrates patented technology for both heat radiation and heat shielding, offering an innovative alternative to traditional fabrics. At the POP UP store, attendees can personally experience the fabric quality, check measurements, and discover the science behind its unique cooling properties through direct explanations from brand representatives.

Overview of SHIELDÉ

SHIELDÉ stands out for its distinctive dual-functionality. It effectively radiates heat produced by the body while simultaneously blocking external heat, creating a lasting cooling sensation. This is markedly different from common contact-cooling materials which offer only temporary relief. Such features are crucial for adapting to modern climate conditions and lifestyles, ensuring that wearers remain comfortable and fresh throughout the day.

A Unique In-Person Experience

This POP UP store is not merely a selling venue; it's designed to be an experiential space where potential buyers can understand and appreciate the technology that sets SHIELDÉ apart. Visitors will learn:

- Why they feel cooler while wearing SHIELDÉ innerwear.
- How the cooling effect is sustained over time.
- The mechanisms behind heat radiation and heat shielding.

With these enlightening sessions, guests can make informed choices about their purchase, rather than relying solely on online descriptions and graphics. Although fitting rooms will not be available at the venue, attendees will gain a valuable opportunity to touch and feel the fabric, assessing features like weight, stretchability, and overall fit firsthand.

Event Details

- Event Name: SHIELDÉ POP UP STORE
- Duration: June 10 (Wed) - June 16 (Tue), 2026
- Opening Hours: 11:00 AM - 8:00 PM daily
- Location: Tokyu Plaza Shibuya, 2F Main Entrance, 1-2-3 Dogenzaka, Shibuya City, Tokyo

Brand Information

SHIELDÉ is a functional innerwear brand tailored for contemporary climate challenges. It derives its unique comfort from advanced patented features aimed at enriching personal lifestyles.

For more information, visit:

About Toko Shoji Co., Ltd.

- Headquarters: Osaka, Japan
- Representative: Keisuke Mitsui, President
- Operations: Engaged in both domestic and international transactions of various textile products, along with the manufacture and sale of third-category medical devices.
- Founded: March 1, 1936
- Capital: 100 million yen
- Annual Revenue: 9.9 billion yen