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Year-End Cleaning Award 2025 by mamagirl

As 2025 approaches, mamagirl, a web media platform operated by DONUTS, has unveiled the winners of the Year-End Cleaning Award 2025. This award recognizes exceptional cleaning tools and handy gadgets as families prepare for the year-end cleaning season.

The judging process involved a survey conducted among real moms who regularly engage in house cleaning. The award encompasses six categories: Kitchen Cleaning Gadgets, Bathroom & Toilet, Laundry, Vacuum Cleaners, Cost-Performance Items, and Sustainable Products. After thorough consideration in the final selection meeting, eight superb products emerged victorious.

The final selection panel comprised mommy writers raising school-age children and members of the mamagirl editorial team, including moms of teenagers. They were joined by the editor-in-chief of Cainz's owned media, "Tonari no Cainz-san," a cleaning products expert, ensuring a realistic selection process that took into account feedback from retail experts.

Kitchen Cleaning Gadgets Category

Grand Prize Winner: Joy Compact with Disinfectant by P&G Japan
This product is highly praised for its remarkable cleaning and disinfecting capabilities. Users find it effective enough to tackle grill residue without the need for steel wool. Its availability in drugstores and supermarkets makes it a convenient choice, contributing to its accolade.

"After washing dishes, it's convenient to clean the sink with the same detergent" (from a satisfied mom).

"Its high cleaning power means the sink stays clean even after washing greasy pots" (from the editorial team).

The ease of kitchen cleaning after dishwashing played a significant role in its selection.

• - Price: 1,320 yen for the refill (1620mL)

Other Nominees

• - Yashinomi Dishwashing Liquid 500mL
• - Magic Clean Series
• - Joy Dishwasher Liquid
• - Kitchen Foam Bleach
• - KyuKyuT Clear Disinfectant
• - KyuKyuT Clear Foam Spray
• - Water's Extreme Clean Alkaline Electrolyzed Water
• - Kitchen Sponge Set in Mono Tone
• - Cainz Oil Stain Remover

Bathroom & Toilet Category

Grand Prize Winner: Bath Magic Lin Air Jet by Kao
This powerful spray cleaner is effective in removing bathtub roughness and floor slipperiness easily and without scrubbing, revolutionizing bath cleaning for moms, as they claim it works within just 30 seconds!

"It really eliminates dirt without scrubbing, making my daily bath cleaning so much easier" (from a user).

"It's easy for kids to use, so it's perfect for getting their help" (from the editorial team).

The editorial team also backs this product, which has significantly reduced their daily housekeeping stress.

• - Price: 495 yen for 420mL

Grand Prize Winner: Toilet Magic Lin Deodorizer & Cleaning Spray by Kao
This multipurpose spray can be used for cleaning both the toilet bowl and for wiping the seat and floor, simplifying toilet maintenance while also deodorizing. Its design allows for usage even when inverted, minimizing stress during cleaning.

"The mint scent is refreshing and well-received by my family" (from a user).

"Pre-spraying makes it easier to prevent dirt build-up" (from the editorial team).

• - Price: 341 yen for 350mL

Other Nominees

• - Kabi Killer
• - LOOK Plus Bathtub Cleaning HARD
• - Scrubbing Bubble Flushable Toilet Brush

Laundry Category

Grand Prize Winner: MiRAi Ariel Ultra Concentrated by P&G Japan
This ultra-concentrated detergent offers genuine deodorization without masking odors with fragrance. The high active ingredient concentration allows for numerous washes per bottle, easing the burden on moms.

"Since switching to MiRAi Ariel, I've stopped worrying about collar and sleeve stains" (from a user).

"It's compatible with both top-load and front-load washers, making it appealing for any household, plus the value pack is cost-effective" (from the editorial team).

• - Price: 690 yen for 330g

Grand Prize Winner: ZABOON Drum Washing & Drying Machine by Toshiba Lifestyle
This washing machine prevents yellowing and greying while using ultra-fine bubble cleaning. The unique bubbles penetrate deep into the fabric while preventing re-adhesion of dirt, resulting in a pristine wash.

"I’m amazed at how much the washing machine's capabilities improve stain removal" (from a user).

• - Price: Approximately 380,000 yen

Other Nominees

• - OxiClean Powder
• - Panasonic Drum Washing Machine Cleaner

Vacuum Cleaners Category

Grand Prize Winner: TOYOSHI VC-SL140DS by Toshiba Lifestyle
With its sleek design that blends into home decor, this vacuum cleaner reduces disposal hassle and features auto filter cleaning. It even allows simultaneous vacuuming and wet mopping with the use of specialized pads, saving time.

"Vacuuming and mopping at once cuts cleaning time in half!" (from a user).

• - Price: 64,285 yen

Other Nominees

• - Panasonic Cordless Stick Cleaner
• - Dyson PencilVac
• - iRobot Roomba Combo

Cost-Performance Item Category

Grand Prize Winner: Multi-Purpose Cleaner by Cainz
This original product from Cainz can tackle various cleaning tasks throughout the home, from everyday messes to stubborn grease stains. Its high cost-performance ratio garnered it this award.

"It’s perfect for quick clean-ups and also effective for tougher dirt" (from a user).

• - Price: 498 yen

Other Nominees

• - Eliere Alcohol Wipes
• - Scrubbing Bubble Toilet Stamps

Sustainable Category

Grand Prize Winner: Utamaro Cleaner by Toho
Made from eco-friendly amino acid-based ingredients, this cleaner excels at tackling tough stains without harming the environment.

"It's gentle on hands and effective at the same time, making it a favorite among moms" (from the editorial team).

• - Price: 517 yen for 400mL

Other Nominees

• - Saraya Happy Elephant Multi-Cleaner

About mamagirl

mamagirl is a web media platform designed for moms who want to enjoy both fashion and parenting. The site covers a variety of topics from fashion to beauty, lifestyle, and entertainment news aimed at stylish moms.
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About Tonari no Cainz-san

This participatory web media celebrates home improvement through DIY projects. It involves members from the stores, customers, manufacturers, and creators.
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About DONUTS Co., Ltd.

Established in 2007, DONUTS focuses on cloud services, gaming, and publishing, consistently exploring new business domains to ensure long-term value.
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