SBI VC and Sapporo Beer
2025-12-05 06:51:21

SBI VC Trade and Sapporo Beer Launch Web3 Experiment for Enhanced Brand Experience

Exciting Collaboration Between SBI VC Trade and Sapporo Beer



A pioneering partnership has emerged as SBI Holdings' subsidiary, SBI VC Trade, has teamed up with renowned Japanese beer manufacturer Sapporo Brewery to implement a groundbreaking experiment utilizing Web3 technology. Slated to kick off on December 5, 2025, this initiative marks the launch of the "Sapporo Black Label THE BAR Renewal Commemoration Campaign," aimed at expanding the brand experience.

This campaign celebrates the renovation of Sapporo Beer’s flagship bar, "Sapporo Black Label THE BAR," which opened in 2019 under the philosophy that "the moment when beer tastes the best is the first glass of the day." This renowned establishment is set to leverage Web3 technology to create new value in customer experiences, emphasizing the brand’s dedication to the "freshness of draft beer" and an exclusive “adult world” atmosphere. SBI VC Trade will support this campaign by providing technology for minting and managing NFTs.

Campaign Details



Eligibility Criteria


To qualify for this campaign, customers must meet the following requirements:
  • - Be 20 years or older.
  • - Have an active SBI Web3 wallet.
  • - Register for the campaign through their Wallet.

Benefits for Participants


Every participant will receive a commemorative NFT celebrating the renewal of "Sapporo Black Label THE BAR." However, it is important to note that this NFT cannot be sold or utilized for secondary activities once issued.

Unique In-Store Experience

From the launch date until January 31, 2026, customers who visit the bar and order a draft beer will have the chance to enjoy the following exclusive experiences (verification of NFT ownership will be required):
  • - Receive a non-saleable original coaster.
  • - Enjoy a draft beer served in a "Perfect 3-Way Glass" that changes the tasting experience.

This in-store experience is available once daily per NFT, allowing for one accompanying guest.

Additional Campaign Timing


  • - NFT Distribution: December 5, 2025 - December 25, 2025.
  • - In-Store Experience Availability: December 8, 2025 - January 31, 2026.

NFTs will be distributed starting around noon on December 8, 2025, to eligible entrants.

Campaign Venue


1. Bar Name: Sapporo Black Label THE BAR
2. Location: B1F, GINZA PLACE, 5-8-1 Ginza, Chuo-ku, Tokyo.
3. Operating Hours: Mon-Sat 11:30 AM - 10:00 PM (Last Order 9:30 PM), Sun & Holidays 11:30 AM - 9:00 PM (Last Order 8:30 PM).
4. Closed: New Year holidays, 3rd Tuesday of February.
5. Seating: 34 standing spots.
6. Product: Sapporo Black Label Draft Beer - 700 JPY (tax included).

How to Open an SBI Web3 Wallet


  • - New Customers: Open a new account at SBI and simultaneously create an SBI Web3 wallet.
  • - Existing Customers: Access my page to open an SBI Web3 wallet.

Steps to enroll in the campaign via SBI Web3 wallet are outlined on their website.

Important Notes


  • - Participants must adhere to all rules or risk disqualification from receiving campaign benefits.
  • - Engage in activities like impersonation or lending names are strictly prohibited.
  • - Participants who cancel their account at the time of benefit distribution are disqualified.

More on Sapporo Brewery

Founded in 1876, Sapporo Brewery aims to offer customers new joy and richness through its products, including beer and wine. Its flagship brands include Sapporo Black Label and Yebisu Beer. For more information, visit Sapporo Beer.

About SBI VC Trade

SBI VC Trade operates under SBI Group, aiming to offer comprehensive cryptocurrency services while maintaining high-security measures. More details can be found at SBI VC Trade.

This innovative merger between tradition and technology promises to deliver an exciting new chapter for beer enthusiasts in Japan. Don’t miss out on this unique opportunity to enjoy Sapporo’s finest in a new light!


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Topics Consumer Products & Retail)

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