BrewDog Unveils Exclusive 'Fuji Rock Craft Lager' for Festival 2026

Introducing 'Fuji Rock Craft Lager'

BrewDog, the leading craft beer brand from the UK, has announced the launch of a special collaboration beer, the 'Fuji Rock Craft Lager', just in time for the highly anticipated Fuji Rock Festival 2026. This marks the fifth year of BrewDog's partnership with the festival, showcasing their commitment to producing exceptional craft beer that stands out in a market often saturated with mediocre options.

Having made their festival debut in 2022, BrewDog has become an integral part of the Fuji Rock experience. This year's 'Fuji Rock Craft Lager' is not just a drink; it embodies the spirit of the festival, merging vibrant music with the serenity of nature. The beer is specially crafted to be enjoyed in outdoor settings, making it perfect for festival-goers.

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With a clean and refreshing taste profile, this dry-hopped lager features playful notes of berries and tropical fruits. It is designed for easy drinking, encouraging festival-goers to savor it throughout the day. The beer is packaged with 'FOR FUJI ROCKERS' on the side, a testament to its dedicated fanbase.

Product Details

- Style: Dry Hopped Lager
- ABV: 4.5%
- Volume: 350ml
- Retail Price: ¥429 (including tax)
- Release Date: June 2, 2026
- Availability: Nationwide supermarkets and liquor stores

This year's edition is a unique evolution from last year's launch, promising a refreshed taste and experience. Notably, the packaging was designed by Asuka Watanabe, an accomplished graphic designer known for her artistic direction at the Fuji Rock Festival. Her design captures the essence of the festival’s natural ambiance and musical energy, making it visually and experientially appealing.

A Message from BrewDog

Asuka Watanabe stated, “The design reflects the vibrant atmosphere of Fuji Rock, where music and nature blend seamlessly. I hope it evokes the same excitement and joy that we all experience at the festival.”

BrewDog's Japan General Manager expressed their enthusiasm, stating, “Releasing our collaboration beer for the second consecutive year is an honor. This lager encapsulates the energy and atmosphere of Fuji Rock, allowing fans to enjoy a piece of that experience, whether at the festival or during everyday moments.”

Get Involved: Ticket Giveaway

In conjunction with the launch, BrewDog is running a campaign where fans can win a pair of three-day tickets to the Fuji Rock Festival 2026. By following their official social media account and reposting the designated post, festival lovers stand a chance to immerse themselves in the unique blend of music and nature alongside their favorite craft lager.

Join Us at Fuji Rock 2026

Mark your calendars; the festival is scheduled to take place from July 24-26, 2026, in the stunning Naeba Ski Resort, Niigata Prefecture. BrewDog will have booths set up throughout the venue, where festival-goers can indulge in the 'Fuji Rock Craft Lager' on-site. Don't forget, this special brew is limited edition, promising a unique connection between the beverage and the experience of enjoying live music amidst the serene backdrop of the festival.

Time to gather your friends, raise a glass, and make memories that celebrate the harmonious union of music, nature, and great beer!

About BrewDog

Founded in 2007 in Fraserburgh, Scotland, BrewDog has risen to become the UK's number one craft beer brand, known for its innovation and quality. With a diverse portfolio that includes popular beers like the Punk IPA, BrewDog continues to push the boundaries of craft brewing. For more information, visit their official website and social media channels.

Enjoy music, drink responsibly, and celebrate with BrewDog!

Source: Circana UK Off Trade Value Sales 52w/e 12.10.25