#Japan #Tokyo #Hair Removal #Willbe Clinic #Rescue Measures

The Collapse of a Major Hair Removal Salon

On August 18, 2025, it was reported that MPH, the operator of "MUSEE PLATINUM," faced bankruptcy proceedings. This event has reportedly affected around 200,000 creditors, leading to significant distress among clients. As a committed advocate for high-quality medical hair removal practices, I deeply regret that individuals are experiencing hardship due to this crisis.

In response, Willbe Clinic plans to reactivate its "rescue measures program" which it previously initiated for victims of salon bankruptcies during the period from December 2024 to May 2025. Besides this program, we are expanding our options for pay-per-treatment and fewer-session plans to make it easier for clients to try medical hair removal without anxiety. For those who have been through a difficult situation and wish to resume hair removal, we encourage you to reach out for support.

It's important to emphasize that medical hair removal should be viewed as a highly satisfying and cost-effective treatment. I sincerely hope the number of individuals suffering from unfortunate experiences in the hair removal industry decreases in the future, and I assure you that we will continue our efforts to help wherever possible.

Current State and Future of the Hair Removal Industry

Willbe Clinic specializes in dermatology, particularly focusing on medical hair removal since its inception. The shifting landscape of the hair removal industry has been significant over the past two decades. From the early 2000s, "esthetic hair removal" gained popularity, bolstered by aggressive advertising, which helped large salons expand their presence.

During the 2010s, this expansion reached new heights. Concurrently, medical hair removal began capturing the attention of consumers as an alternative to esthetic methods, leading to a surge in clinics offering these services, particularly between 2018 and 2022.

However, established salons faced challenges, including competition amongst themselves and the leakage of clients to medical services. The less visible effects of esthetic hair removal compelled many salons to rely heavily on pricing strategies, creating a race to the bottom that could undermine quality.

Looking forward, it seems that only salons with diversified income streams or those that maintain high-quality standards will survive, while price-cutting salons are likely to struggle.

This competitive environment is echoed within the medical hair removal sector. At Willbe Clinic, we choose to focus on individualized service rather than competing with others, ensuring we provide truly valuable services to each patient. Thanks to this approach, we’ve succeeded in maintaining profitability and a sound financial basis since our establishment, allowing us steady operations.

Choosing a Clinic for Hair Removal

Many potential clients may feel hesitant about hair removal services in light of recent bankruptcies. Medical hair removal should inherently provide clear results and satisfaction, offering benefits like reduced maintenance and enhanced cleanliness for the skin. The evolution of technology and decreased pricing in recent years has encouraged more individuals to consider medical rather than esthetic hair removal.

For those contemplating medical hair removal, I recommend considering the following factors during your clinic selection:
1. Diverse Revenue Streams: Clinics that rely solely on hair removal services are more prone to economic fluctuations. Seek clinics with multiple sources of income for a lower risk of bankruptcy.
2. Flexible Payment Plans: Courses offering lower per-session costs can be beneficial but always evaluate how the payment method affects your risk in case of a clinic’s closure.
3. Positive Reviews: Clinics that deliver high-quality treatments tend to maintain their client base even in challenging economic times. Checking reviews is crucial for distinguishing quality clinics.
4. Transparency in Pricing: Be wary of clinics with unusually low prices or those that advertise only monthly payment options, as these might indicate hidden costs.
5. Visible Leadership: Choose clinics whose owners are actively involved in operations, as this fosters accountability and responsible management.

Being mindful of these aspects can guide you to a clinic that will facilitate a safe and effective hair removal experience. Even if you choose not to engage with us at Willbe Clinic, I sincerely hope everyone can access reliable medical hair removal services.

About Our Rescue Measures Program

In light of the current challenges many individuals face, we are extending our previously implemented rescue measures program. We strive to provide assistance to those affected by salon closures or bankruptcy by offering a flat discount in addition to ongoing campaigns.

Any individuals unable to attend their prior scheduled treatments due to closures are eligible for this program under a few conditions. It’s our small way of helping alleviate the burden for those affected.

Contact and Consultation

To benefit from our rescue measures, simply indicate “rescue measures” in your counseling appointment request and bring necessary documentation during your visit.

Contact Information:

• - Address: 6F, Toshida Building, Ginza 1-6-11, Chuo-ku, Tokyo, 104-0061
• - Phone: 03-5579-5750
• - Website: Willbe Clinic

Our commitment is to enable every individual to receive treatment safely and effectively, and we remain dedicated to ongoing improvements in our services.